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学生对 Northwestern University 提供的 The Business of Social 的评价和反馈

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820 个评分

课程概述

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

热门审阅

CG

May 1, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

RR

Feb 16, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

筛选依据：

51 - The Business of Social 的 75 个评论（共 112 个）

创建者 Jaydon

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Feb 20, 2019

Really good course i have had

创建者 Mark B

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Aug 28, 2017

Excellent and so practical!

创建者 Juan A R P

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May 23, 2016

This was a fantastic Course

创建者 Patrick L

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Nov 16, 2016

Perfect and best course.

创建者 Ali A

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Mar 31, 2021

best course i ever done

创建者 Ieva B

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Dec 31, 2020

Great course!!!! Thanks

创建者 leyla m

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Mar 10, 2020

Such a Powerful Piece

创建者 Hareem Z

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Mar 16, 2021

Perfect Course!!👍👍

创建者 LE M D

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Mar 7, 2021

Good. Thanks Teacher

创建者 Mohamed M A

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Jul 19, 2022

WAS VERY AMIX=ZAING

创建者 Michelle E

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Oct 9, 2019

Thoroughly enjoyed.

创建者 Yauri

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Jan 29, 2016

Phenomenal Course!

创建者 Kenan M

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Jan 18, 2021

Excellent course!

创建者 Ivy L L

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Aug 1, 2021

Very informative

创建者 Nelly M C S

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Jul 16, 2021

EXCELENTE CURSO.

创建者 Hatim M S

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Nov 27, 2016

Excellent Course

创建者 Umer F M

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Jun 16, 2019

Excellent One

创建者 KingFanfan F

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Jun 1, 2018

Just perfect.

创建者 Víctor R O L

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Jul 3, 2017

Great course!

创建者 Sandra D

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Feb 28, 2017

Great course!

创建者 Vay R

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Dec 8, 2016

Awesome sauce

创建者 fari s

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Sep 7, 2020

great topic

创建者 Baqir

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Mar 5, 2021

well done

创建者 Taswek, M M R

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Apr 7, 2019

very cool

创建者 Sebastian S

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Mar 24, 2016

very good