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Creative Enterprises

Creative Enterprises

位教师：Matteo Grazzi

包含在中

了解更多

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

3 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有3个模块

Are you thinking about launching a venture in the creative sector? Are you taking your first steps on the entrepreneurial path? Then this course is for you.

A creative venture requires essential entrepreneurial skills: having the knowledge and abilities needed to face the challenges of creating and sustaining a business is crucial. That’s why, in this 3-module course, you will explore specific methodologies for developing entrepreneurial skills, understand key concepts for managing the finances of a venture, identify platforms and sources of funding for creative businesses, among other topics. Discover the landscape of creative ventures in Latin America and the Caribbean, as well as the challenges entrepreneurs have faced, how they’ve overcome them, and how they’ve seized the opportunities that came their way.

单元详情

In this module, we will explore what the creative economy is. You will learn about creative entrepreneurs in the region — their perceptions, challenges, and successes. This module includes a self-assessment for those who wish to develop their own venture. Do you have what it takes to be a creative entrepreneur?

涵盖的内容

4个视频7篇阅读材料1个作业1个讨论话题5个插件

4个视频总计12分钟

0.1.2 Course Introduction3分钟
1.2.2 Creative Economy4分钟
1.2.4 Health Status of Creative Enterprises in Latin America and the Caribbean3分钟
1.3.2 Challenges Faced by Entrepreneurs3分钟

7篇阅读材料总计73分钟

0.1.1 Important Course Information 5分钟
0.1.3 Acknowledgments3分钟
0.1.4 Meet Your Instructors10分钟
1.1.1 Module Overview20分钟
1.2.1.2 Results and Feedback- Creative Enterprises in LAC15分钟
1.3.3 Entrepreneurs of the Region: Challenges They Faced and How They Overcame Them10分钟
1.3.5 Five Recommendations to Get Your Business Off the Ground10分钟

1个作业总计30分钟

1.4.1 Module 1 Assessment30分钟

1个讨论话题总计10分钟

0.1.5 Introduce Yourself to Your Classmates 10分钟

5个插件总计80分钟

0.1.6 Tell Us About Yourself15分钟
1.2.1 Quiz - Creative Enterprises in LAC15分钟
1.2.3 Interactive Infographic: A Snapshot of the Creative Entrepreneur in Latin America and the Caribbean15分钟
1.3.1 Collaborative Board: Overcoming Obstacles in My Entrepreneurial Journey 15分钟
1.3.4 Am I Ready to Be an Entrepreneur? 20分钟

A successful creative venture requires essential entrepreneurial skills. In this module, we will learn about the three fundamental skills needed to be an entrepreneur. We will also explore two methodologies — Lean Startup and Design Thinking — to better understand which skills should be developed, from an entrepreneurial perspective, to face the new challenges of the 21st century.

涵盖的内容

1个视频3篇阅读材料1个作业2个插件

1个视频总计2分钟

2.2.4 Video: Entrepreneurship and Innovation in the Creative Industry2分钟

3篇阅读材料总计55分钟

2.1.1 Module Overview10分钟
2.2.1.2 Results and Feedback: Skills of the 21st-Century Entrepreneur15分钟
2.2.2 Enterprise and Skills for the 21st Century30分钟

1个作业总计30分钟

2.3.1 Module 2 Assessment30分钟

2个插件总计30分钟

2.2.1 Quiz: Skills of the 21st-Century Entrepreneur15分钟
2.2.3 Interactive Infographic: Transversal Skills in Latin America and the Caribbean in the 21st Century15分钟

Finances can be an intimidating topic for creatives, but it doesn’t have to be that way: managing your finances puts you in control of your venture and allows you to make key decisions regarding pricing, production costs, marketing, and much more. In this lesson, we’ll review some key concepts for business financial management, as well as the aspects to consider when seeking funding. In particular, we will cover: Essential financial terms. Sources of financing. Tips for applying for funding or grants. Financing platforms for entrepreneurs.