Name: Data Analytics Methods for Marketing
Brand: Meta
Availability: OnlineOnly
Rating: 4.7 (49 reviews)

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学生对 Meta 提供的 Data Analytics Methods for Marketing 的评价和反馈

4.7

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279 个评分

课程概述

This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments. By the end of this course you will be able to: • Understand your audience using analytics and variable descriptions • Define a target audience using segmentation with K-means clustering • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling and apply different attribution models • Assess advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate experiment results and assess the strength of the experiment • Optimize your sales funnel This course is for people who want to learn how to plan, forecast and optimize marketing efforts using marketing mix modeling, attribution models and A/B tests....

26 - Data Analytics Methods for Marketing 的 49 个评论（共 49 个）

创建者 Sai P M K

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Oct 6, 2024

Good learning opportunity

创建者 Nicole K L C

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Dec 2, 2023

very dinamic and useful

创建者 marwa r

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Oct 20, 2022

it was a great journey

创建者 Hosein V

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Jul 15, 2022

perfect and practical

创建者 Jiax Z

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Jan 6, 2025

very good course

创建者 GAURAV K

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Apr 9, 2024

It was helpful.

创建者 Ahmad A A

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Jul 20, 2023

Excellent Course

创建者 Rakin A R

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Oct 24, 2023

Very Practical!

创建者 Tania M M E

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Jul 2, 2025

muy satisfecha

创建者 Roberto O A P

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Jun 15, 2025

muy bueno

创建者 Nautash B

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Feb 4, 2024

v good

创建者 Heber A R

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Jul 3, 2025

bueno

创建者 Holger J M R

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Nov 18, 2022

good!

创建者 heliana j m

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Sep 4, 2025

GOOD

创建者 MARIAMA D

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Jan 6, 2025

cool

创建者 0301-Trần Q Q

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Aug 13, 2024

good

创建者 Wendor D S V

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Jul 1, 2024

bien

创建者 Aditya j

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Feb 23, 2023

Good

创建者 Bryan J N A

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Jul 1, 2025

创建者 Chinwe C U

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Aug 4, 2023

The program's well-structured curriculum covered a wide range of Data Analytics Methods for Marketing concepts. The trainers' expertise was evident as they delivered engaging sessions, making complex concepts easy to understand.

The hands-on approach allowed us to apply the learning in real-world scenarios, solidifying our understanding of Data Analytics Methods for Marketing.

创建者 Andrej S

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Jan 23, 2024

It is a very nice video education, what I missed the most is the study material that could be copied and preserved for the future. There were some written lessons, but only a few. In general, I would recommend this course for beginners.