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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,884 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

SK

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

筛选依据：

451 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 475 个评论（共 684 个）

创建者 Jamila A

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Feb 5, 2021

Spectacular

创建者 xerud 1

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Oct 24, 2020

Informative

创建者 Aanchal g

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Sep 27, 2020

VERY USEFUL

创建者 Tabitha E S

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Sep 25, 2020

Good course

创建者 PALADI S S

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Sep 8, 2020

good course

创建者 VAIBHAV C

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Aug 19, 2020

nice course

创建者 Rohit Y

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Jul 1, 2020

good course

创建者 Sadhana.s (

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Jun 27, 2020

Good course

创建者 Shubham D

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Aug 13, 2019

Nice course

创建者 Ade A P

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Dec 8, 2018

Good Course

创建者 Sidhantha S

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Jul 2, 2017

Thank you .

创建者 Daddy a E G

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Sep 28, 2016

Enjoyed it!

创建者 Mashael M S A

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Nov 24, 2021

very good

创建者 REENA S

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Jun 25, 2021

wwonderful

创建者 Caliph O

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Dec 13, 2020

Thank you!

创建者 Amanda O

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Dec 13, 2016

Excellent!

创建者 SOTHUKU P

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Sep 24, 2023

excellent

创建者 Simantak S

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May 1, 2022

very good

创建者 KARNATI S P

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Jul 23, 2021

Excellent

创建者 vayugundla v p

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Jul 23, 2021

excellent

创建者 Sandra C

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Apr 28, 2021

excellent

创建者 Adnan K

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Sep 11, 2020

Excellent

创建者 Shrishti S

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Jul 5, 2020

Thank you

创建者 Lucia D

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Jul 5, 2020

very good

创建者 Prasenjit B

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May 14, 2020

very good