中This course is ideal for individuals seeking to develop essential marketing skills for a career in the hospitality industry. It will cover the fundamentals of hospitality marketing and gain a competitive edge in this dynamic industry. This course covers key principles and strategies, from understanding customer needs and market trends to planning effective campaigns across various channels, including digital platforms.
Dubai Hospitality Marketing
您将学到什么
Develop Customer-Centric Marketing Strategies
Learn Digital Marketing Techniques
Understand and adapt to the evolving hospitality landscape
您将获得的技能
- Online Advertising
- Customer Insights
- Hospitality
- Marketing Strategy and Techniques
- Customer Relationship Management
- Hospitality Management
- Customer experience improvement
- Consumer Behaviour
- Target Market
- Market Trend
- Digital Marketing
- Promotional Strategies
- Marketing Channel
- Marketing
- Marketing Planning
- Adaptability
- Strategic Marketing
- Content Marketing
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
5 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有2个模块
This module provides a foundational understanding of hospitality marketing. It covers the marketing planning process and key customer-centric approaches. You will gain insights into customer needs, decision-making, and how to effectively segment, target, and position your offerings to meet those needs. You'll also explore innovative strategies for responding to evolving customer demands.
涵盖的内容
7个视频3个作业
This module will assist you to gain the knowledge and tools to thrive in the digital age of hotel marketing. Explore distribution channels, promotional strategies, and key digital marketing techniques to effectively reach and engage potential guests.
涵盖的内容
7个视频2个作业
位教师
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人们为什么选择 Coursera 来帮助自己实现职业发展
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自 2018开始学习的学生
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Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，