Chevron Left
返回到 Food & Beverage Management

学生对 Università Bocconi 提供的 Food & Beverage Management 的评价和反馈

4.8
星
4,976 个评分

课程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

热门审阅

MM

Jun 27, 2016

Excellent course, a very good instructor using good examples and clear explanations. I also enjoyed the interviews, the quality of the production used to develop the videos and the great locations.

SL

Jul 27, 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

筛选依据：

1251 - Food & Beverage Management 的 1275 个评论（共 1,337 个）

创建者 Martin N

•

Oct 6, 2020

An informative and fun course. The lecture videos sometimes froze. Many of the external YouTube links did not work at all.

创建者 I M H

•

May 13, 2020

This course help me a lot about food and beverage industry and how to manage a brand in local and international segments.

创建者 Mauro S

•

Dec 2, 2019

Muy bueno, aunque hace falta algunos ejercicios de pratica y prueba escrita ademas de formatos estandar para este sector

创建者 ami v

•

May 22, 2023

It felt wonderful learning about many aspects of Food and Beverage Management. Thanks to Coursera for this opportunity.

创建者 mirko t

•

Sep 2, 2021

The F&B management is a very broad and interesting topic and in this course I've found a structured approach to it.

创建者 Omisakin T

•

Nov 30, 2020

TAKING THIS COURSE EXPOSED ME TO MANY THINGS IN F&B INCLUDING MANAGEMENT STRATEGIES MARKETING AND MANY MORE.

创建者 Tyrone B

•

Jan 19, 2023

Very informative. Covers many topic relevant to the industry that can also be applied in other industries.

创建者 CHRISTINA K

•

Oct 17, 2024

it was very good and basic knowledge for someone who wants to get into the food and beverage industry.

创建者 I N M

•

Aug 8, 2020

I enjoyed this course. I'll definitely implement some of the strategies I learned in a real situation.

创建者 Rodrigo P

•

Aug 9, 2020

excelente curso, aprendí mucho pero creo que tienen que actualizarlo un poco para que sea excelente.

创建者 Paola V

•

Apr 1, 2022

I've learned a lot of many important things on the F&B market and management. Very useful !

创建者 U. L N S E

•

Sep 5, 2021

It was a very useful course that enchanced my knowledge in food and beverage management.

创建者 Gola

•

Dec 19, 2022

this was a really Good course and all the study material was designed perfectly , thanks

创建者 Deborah M

•

Jun 1, 2020

very interesting course, they just need to improve the english grammar in the slides.

创建者 Jiaur R

•

Nov 8, 2023

Amazing course for beginner who want to learn about Food and Beverage Management.

创建者 Fabio

•

May 12, 2020

Good course! also if is very synthetic is able to go deep on the main concepts.

创建者 Thomas R

•

Jun 13, 2021

well-founded content, made sense and fun, but please check the videos links

创建者 Durairaj p

•

Jul 28, 2020

it has deep knowledge of corporate strategy and ways to success in business

创建者 Ihtesham B

•

Jul 30, 2020

Good Course about Market segmentation, Brand Type & behaviour of People

创建者 Sampath K

•

Aug 1, 2024

Thos who want to really into food sector you can consider this course.

创建者 Daloar H

•

Aug 23, 2023

Overall, good experience but the Italian accent was quite distracting

创建者 Davide M

•

Mar 24, 2024

Some parts are a bit old , but the concept behind are still great

创建者 Juan L P

•

Sep 2, 2020

It is a good course of Marketing on F&B!

Very complete edition.

创建者 DEEPIKA M

•

Jun 2, 2020

This course is soo interested and way of video message is good