Name: Food & Beverage Management
Brand: Università Bocconi
Availability: OnlineOnly
Rating: 4.8 (1343 reviews)

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学生对 Università Bocconi 提供的 Food & Beverage Management 的评价和反馈

4.8

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4,987 个评分

课程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

1301 - Food & Beverage Management 的 1325 个评论（共 1,337 个）

创建者 GUGLIELMO

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Mar 13, 2023

Molto molto interessante

创建者 BINU B T

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Jun 19, 2020

Nice course i enjoyed it

创建者 MEGHANA D 2

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Nov 22, 2022

It as really helpful!!!

创建者 Diego C

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May 1, 2020

It's a good course

创建者 Bilel B h

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Sep 11, 2021

ggood 👍 course

创建者 David G

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Aug 16, 2020

super interesting

创建者 Panagiotis D

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Feb 5, 2021

Real good course

创建者 Sadman N

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May 13, 2020

It was so hard!

创建者 Anurag c

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Dec 17, 2020

nice knowledge

创建者 Magdiel A J M

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Oct 26, 2020

super cool

创建者 Kivindu S G

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May 5, 2020

Very good

创建者 yalwa

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Oct 6, 2024

جيد جدا

创建者 21UGCH042_ S K

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Apr 28, 2022

创建者 Jeremy A

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Feb 25, 2025

While I do not doubt in the validity and relevance of the course material, it was admittedly very misleading to read that this was a F&B management course that turned more into a Marketing 101 course with some key examples as it relates to the course. When reading the two main objectives in the Course Info section, you would lean towards thinking this would provide more practical, operational lessons for persons in managerial roles. Rather, I finish this course thinking if the challenges I read are actually contemporary or just practical marketing considerations in the market, and I don’t feel I received tools that I can implement in my day-to-day work apart from the theoretical marketing strategies that was taught. This is to take nothing away from the professor and the quality of the course itself, however I just believe the manner in which the course is communicated to the consumer is misleading. There are undoubtedly professionals within our industry that would find these lessons valuable, and the course details should reflect accordingly.

创建者 Angelica H

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Apr 27, 2020

I really enjoyed the course and learnt a lot but i felt that it was sometimes quite repetitive. Also i the wording used in the slides and videos was often unnecessarily complicated and could have been written more clearly. However i did enjoy it and glad i did it!