中
Start your journey in B2B technology sales by mastering the essentials that power success in both established and emerging markets. This course demystifies the unique structures and opportunities within the tech B2B landscape, equipping you with the analytical and communication skills demanded by today's employers. You’ll discover how to identify the right customers, interpret market shifts, and leverage beginner-friendly digital tools, with a special focus on the realities of India and the USA. Expect highly actionable, time-tested frameworks designed to accelerate your confidence and job readiness from day one. Whether you're transitioning into sales, fresh out of university, or seeking a step up in your current role, these foundational modules will put you on the path to impact, faster.
您将获得的技能
- Sales Presentation
- Market Analysis
- Technical Sales
- Overcoming Objections
- Sales Strategy
- B2B Sales
- Product Knowledge
- Sales Process
- Market Research
- Prospecting and Qualification
- Customer Analysis
- Sales Pipelines
- Sales
- Persuasive Communication
- Communication
- Customer Relationship Management (CRM) Software
- Market Dynamics
- Value Propositions
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
Build a concrete understanding of what makes B2B technology markets unique. Dive into industry structure, value chains, customer profiles, and evolving buyer journeys. Analyze key differences between Indian and US markets, and learn to apply market segmentation and compliance awareness for effective prospecting. By module end, you will be prepared to research, assess, and prioritize growth markets for your company or team.
涵盖的内容
9个视频1篇阅读材料2个作业3个插件
Develop practical skills to fill, manage, and nurture a beginner-friendly sales pipeline. Learn prospecting methods, utilization of CRM tools, time management strategies, and best practices for targeting high-quality leads. Experience hands-on exercises relevant to both start-ups and scaled tech enterprises, while developing a productive routine adaptable to hybrid workplace norms in India and the US.
涵盖的内容
7个视频1篇阅读材料2个作业2个插件
Unlock persuasive communication skills critical to B2B sales success. Practice drafting and delivering value-based messages, overcoming objections, and managing digital relationship building. Whether meeting virtually or in person, gain confidence to articulate product value and translate complex tech concepts for multiple stakeholders, reflecting cultural and organizational differences in both geography settings.
涵盖的内容
8个视频1篇阅读材料2个作业1个插件
位教师
提供方
从 Business Strategy 浏览更多内容
状态：预览Simplilearn
状态：预览Coursera Instructor Network
状态：预览Coursera Instructor Network
状态：免费试用Yonsei University
人们为什么选择 Coursera 来帮助自己实现职业发展
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，
¹ 本课程的部分作业采用 AI 评分。对于这些作业，将根据 Coursera 隐私声明使用您的数据。