中Imagine transforming the way technology solutions are sold by focusing not just on the product, but on the value and collaboration it brings to your customers. How would mastering this change your approach to sales? Introduction to Tech Sales is a specialized course designed to equip learners with the knowledge and skills to sell technology products effectively. This course emphasizes the importance of Return on Investment (ROI) and co-creation in tech sales, aiming to provide strategies that resonate with the needs of the modern buyer.
Introduction to Tech Sales
您将学到什么
Master the fundamentals of calculating and articulating the return on investment (ROI) for technology products.
Learn to collaborate with customers to create tailored, mutually beneficial solutions.
Develop strategies to build and maintain customer relationships based on value rather than price.
Become adept at shifting sales conversations from price to the value proposition of technology products.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
4 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有4个模块
"Introduction to Tech Sales" is a comprehensive course designed to provide a deep understanding of tech sales within a B2B environment. Led by experienced instructor Jean Barnard, the course emphasizes the importance of ROI, co-creation, and thoroughly understanding the buyer's needs. Through its structured lessons, students will learn about the unique motivations behind technology purchases, the significance of ROI, and the process of co-creating solutions with customers. The course aims to equip participants with the skills to analyze and apply these concepts, thereby enhancing their effectiveness in selling technology products by aligning them with business goals and creating value for the buyer.
涵盖的内容
1个视频1篇阅读材料
This lesson covers the basics of tech sales, emphasizing that while the sales process may be familiar, the motivations behind technology purchases are unique. Businesses buy technology to increase revenue, decrease costs, or reduce risks, making it crucial to focus on value and ROI rather than just price.
涵盖的内容
3个视频1篇阅读材料1个作业
In this lesson, you will delve into the concept of ROI in tech sales. Learn how to articulate and demonstrate the financial benefits of your tech products, showcasing how the investment will yield cost savings or revenue generation over time.
涵盖的内容
3个视频2篇阅读材料1个作业
This lesson explores the process of co-creation, where you collaborate with your customer to develop tailored technology solutions that meet their specific needs. You will also learn about the importance of identifying and working with a customer advocate to ensure the success of these co-created solutions.
涵盖的内容
3个视频1篇阅读材料2个作业
位教师
授课教师评分
4.8 (23个评价)
从 Business Essentials 浏览更多内容
状态：预览Coursera Instructor Network
状态：免费试用
状态：预览University of Maryland, College Park
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Felipe M.
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自 2020开始学习的学生
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学生评论
4.7
80 条评论
- 5 stars
71.25%
- 4 stars
22.50%
- 3 stars
6.25%
- 2 stars
0%
- 1 star
0%
显示 3/80 个
AL
4
已于 Mar 5, 2025审阅
Light on details. Need more practical examples and exercises, or case studies. Useful for beginners in IT software sales.
MF
5
已于 May 22, 2025审阅
Great course with straight forward important points
MN
4
已于 Apr 2, 2025审阅
Resourceful and good for the first step towards tech sales
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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