This course will prepare you to make data-driven marketing decisions. You'll learn how to collect accurate data, analyze user behavior, and optimize ads for higher ROI. Whether you handle ads, manage a website, or monitor performance, the use of Google Tag Manager can help you connect each click to measurable results.  

Yes! You'll get hands-on experience connecting GTM with important platforms such as Google Analytics 4, Facebook Pixel, Google Ads Remarketing, and other third-party tools, resulting in a consolidated view of all your marketing data. 

This course combines clear explanations with real-world examples. You'll learn not just how GTM works, but also how to automate tracking, fix issues, and create efficient tagging workflows that save time and enhance accuracy - all without relying on developers.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.