This course provides out of date information, including on the peer-reviewed assignment. Google+ and Klout are gone--have to wonder what else is no longer up to date? Many of us found that SocialMention is all but useless--the keyword and hashtags are far too general, and/or irrelevant to the subject being searched. And the video seem endless! A list of the different free analytics tools for different media would be sufficient--we don't need 6-10 minute videos of them all. This class needs to be updated and streamlined. I would include a few quizzes that require brief hands-on exploration of some of the analytics tools for twitter, youtube, etc.

Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.

Honestly- I think the first two classes are very boring. The fact that there is a 60 year old man sitting at a table is the antithesis of what this course should be to be honest.

This course was difficult to follow and the free trials offered seemed forced upon us. Lexalytics isn't available for a Mac, so I couldn't even use it. I think this portion of the specialization would be much better if it focused more on the value of these tools rather than trying to get us to install them. It might be useful for some (especially those in B2C or willing to play around with the tech), but it was a waste of time for me. I would have preferred to just take a look at some proven case studies linked to the tools.

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

While this course provides a lot of excellent theories and suggestions for how to accomplish social listening, the websites and tools that they reference are outdated and are no longer free to use for this class making it difficult to do the actual assignments. At times the course almost comes across as an affiliate marketing ploy to get you to sign up for a bunch of services promoted by the course. That being said, this course lays some solid groundwork for students to put together a strategy for monitoring social media channels and becoming influential within social media channels to bring greater value to their brand. Should a student be apart of an organization that is looking to dedicate resources to building out a social media strategy, the learner will have a great starting point by which to help their organization seek out and engage the proper vendors to help them build this strategy effectively.

a little update for the course is crucial

I quit doing this course half way through because of continued lack of support in accessing the tools that were necessary to do the course. I wrote multiple requests for help and when they were eventually answered, I was continually told to try things I had already tried and written detailed descriptions of the steps that had not worked. I tried every avenue and eventually gave up. Ironically, this course is called the Importance of Listening. I was extremely disappointed and frustrated.

While the lectures are worthwhile, the toolkit alone is worth paying for this class. You'll learn how to use various social tools, and you'll apply them in the peer-reviewed assignment (in week 3) that will require you to actually find and describe the top keywords, hashtags, influencers, and communities relevant to your business. Note: this assignment may take you considerably longer than the estimated 1-3 hours for the course that week.

Hi ya. I completed this course in a week. This course, "The Importance of Listening" concretely specifies the keywords and the influencers from the social medias such as Twitter, instagram, and Facebook etc. Then I learned the process of analysis, so I recommend it for learners who want to start the analysis while actually moving their hands. Best wishes.

Very, very, very good course. I got lots of new knowledge in terms of digital marketing tools, analystics and many others. I got new persepective about content creation and digital marketing analysis after fininshing this course. Can't wait to learn another course. Thankyou Coursera

Muy buen curso y actualizado considerando que fue creado en 2015. Entrega herramientas tanto pagadas como gratuitas, estas últimas las encontré sumamente útiles para poder empezar a acercarse un poco más al Social Listening. Además entrega casos reales con muy buenos exponentes.

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

amazing course, i really love the professors and the influential people and companies that are big brands and leaders in their field.

This course is amazing and really helps you to listen your social media audience

LOTS of great resources for people starting out or experts in the field.

Very useful and with valuable information to jump into the social wave

Learned so much about the invasive methods of marketing today.

Many useful information are gathered in this course :)