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学生对 Northwestern University 提供的 The Importance of Listening 的评价和反馈

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1,645 个评分

课程概述

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

热门审阅

MM

Sep 20, 2017

In this course, you are introduced by couple of great tools which help you to hear from social media as much and deep as possible. highly recommended

CG

Feb 24, 2017

Although the course is not updated, since they launched in 2015, the information, the videos, and all the presentations, are super helpful and insightful

筛选依据：

201 - The Importance of Listening 的 225 个评论（共 327 个）

创建者 Simone M

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May 30, 2020

I'm really enjoing it!

创建者 Sheldon

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Jun 30, 2017

Amazing amount learnt!

创建者 DeoMor

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Mar 16, 2016

Relevance in evolution

创建者 Carly B

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Apr 15, 2016

Thoroughly enjoyable!

创建者 Jorge A P M

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Apr 26, 2020

Very useful content!

创建者 Ignacio M N

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Jul 31, 2018

Excelente y práctico

创建者 WanPing,Wei

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Apr 20, 2017

I love this course!

创建者 Syed A S

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Dec 15, 2019

IBM Cloud, awesome

创建者 Abiola F

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Sep 6, 2018

Extremely helpful!

创建者 curt k

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May 23, 2020

Learning so much!

创建者 Jaisee M

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May 4, 2020

very useful tools

创建者 Benta A O

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Sep 24, 2019

Fantastic lessons

创建者 Jonathan R

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Oct 5, 2017

Very informative!

创建者 Hazem H

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Aug 19, 2017

very informative!

创建者 Eva R

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Mar 17, 2016

Excellent course!

创建者 arindam b

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Jun 30, 2017

an excellent one

创建者 Dennis G

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Sep 16, 2016

Very insightful.

创建者 Ana D

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Feb 11, 2016

I learned A LOT!

创建者 chawki c

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Aug 29, 2017

powerful course

创建者 Christine a

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Dec 12, 2015

Loved the class

创建者 Eman w

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May 15, 2022

good experince

创建者 Sergio V (

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May 20, 2016

Awesome course

创建者 Hani A A ( - A A

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Oct 25, 2022

it was great

创建者 Erwin R

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Aug 20, 2019

great content