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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

4.7
2,446 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

GW

Aug 24, 2020

Sometimes data are a bit outdated but generally, it answers the challenges of 2020. Readings are useful but it could be useful to get a bit more outline of the recommended articles.

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

筛选依据:

201 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 225 个评论(共 532 个)

创建者 Nanaware P

May 13, 2020

it was great experience to learn such a new thing, thank you courcera .

创建者 Olive U

Jan 6, 2020

So much to learn and learning from seasoned professionals in the field.

创建者 Sonia W

Dec 19, 2018

Loved this course and all the participants that shared their knowledge.

创建者 Mujtaba N

Oct 29, 2020

It was much effectfull for me and i had learned alot from this course.

创建者 Catalina G C

Jun 12, 2016

Excellent Course. It was very clear and I really enjoy all the videos.

创建者 Antonella L

Aug 12, 2021

Muy buen curso, claras ideas y ejemplos de como ejecutar el marketing

创建者 Jose E T T

Feb 2, 2021

Very informative and can be used for future strategic communications!

创建者 John A

Oct 28, 2020

Excellent balance between lectures, interviews and external readings.

创建者 MD F A

Oct 19, 2024

This is a very good resource for learning and upgrading their skills

创建者 Anubhi C

Jul 31, 2024

it was very insightful. one course and I got to learn a lot from it.

创建者 Vaishnavi D

Aug 30, 2020

it was good while answering the questions and interesting questions.

创建者 Lala S

Apr 9, 2020

It easy to learn, a lot of special information for marketers. Thanks

创建者 Cesar U

May 2, 2020

Great content. Good choice in format delivery and well structured.

创建者 Aras A

Nov 7, 2016

well developed, and interesting... thank you very much, professor!

创建者 M V S S D R R

May 11, 2020

Excellent and very informative. Gained a good amount of knowledge

创建者 deepa m

Apr 10, 2019

Very crisp and precise understanding on marketing communications.

创建者 Deleted A

Jul 8, 2017

Nice overview of Marketing Communications. Well done instructors.

创建者 Wajahat H

Aug 31, 2023

It covers all the aspects of integrated marketing communication.

创建者 Nur Z B A A

Sep 22, 2020

A very useful input. It helps a lot with my studies and research

创建者 Swathi S

Aug 20, 2020

This was an amazing course, i really loved it. Thank you so much

创建者 Dr V G

May 29, 2020

precise , valuable and easy to understand , learned new concepts

创建者 Shoa A

May 17, 2020

The course will help me find a direction in the marketing field.

创建者 AKRAM W

Sep 4, 2017

amazing course make me better in my career as graphic designer !

创建者 Sandra K N

Aug 9, 2022

Amazing Course. I have learnt alot of new marketing strategies.

创建者 Ramy A S z

Jun 6, 2020

Very happy with the content and the presentations, instructors.