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Internal Communications Framework

Internal Communications Framework

本课程是 Corporate Communications 专项课程的一部分

位教师：Chris Ruoff

4,804 人已注册

包含在中

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4个模块

深入了解一个主题并学习基础知识。

36 条评论

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7 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

36 条评论

初级等级

推荐体验

7 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Identify tools and strategies for effective internal communications, increasing employee engagement, and managing crisis communications
Recognize how mission statements, values, and diversity, equity, inclusion, and belonging (DEIB) initiatives help build strong corporate cultures
Identify circumstances that require transparency in executive-level communication

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作业

4 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Corporate Communications 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
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该课程共有4个模块

Learn how to enhance your organization's internal communications to improve employee retention, engagement, and overall organizational success. Explore how mission statements, values, and DEIB (diversity, equity, inclusion, and belonging) initiatives contribute to a robust company culture. Additionally, discover the importance of transparency in executive-level communications, particularly to protect an organization’s brand in times of crisis or change.

单元详情

Welcome to Module 1, Increase Employee Engagement Through Communications. This module will explore why effective internal communication is crucial for increasing employee engagement in the workplace. Effective internal communication can increase employee motivation, job satisfaction, and overall organizational success.

涵盖的内容

1个视频1篇阅读材料1个作业1个讨论话题

Welcome to Module 2, Build a Strong Culture Through Communications. This module will explore how to build a strong company culture and the importance of diversity, equity, inclusion, and belonging for creating a positive and productive environment. Companies that become known for embracing a diverse, equitable, and inclusive work culture not only open their potential talent pool but also benefit from the potential to better relate to and win over diverse customers.

涵盖的内容

2个视频1篇阅读材料1个作业1个讨论话题

Welcome to Module 3, Effective Communication in Leadership. This module will learn about effective communication as a crucial aspect of leadership, and how transparency is an essential component of effective communication. Transparent communication involves sharing information upward, downward, and laterally in a way that allows everyone to see the “why” behind the words. Leaders who are transparent in their communication build trust with their organization.

涵盖的内容

2个视频1篇阅读材料1个作业1个讨论话题

Welcome to Module 4, Best Practices in Crisis Communications. This module will look at crisis communication as a crucial aspect of any organization's public relations strategy. A crisis can negatively impact an organization's reputation, credibility, or brand. Therefore, it is essential to anticipate crises and plan ahead using effective crisis communication strategies including transparency, using the right communication channels, and providing timely and consistent messaging.