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学生对 Yonsei University 提供的 International Entertainment and Sports Marketing 的评价和反馈

4.7
492 个评分

课程概述

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

热门审阅

RK

Apr 15, 2017

An amazing course to get an overview of the international sports and entertainment industry today.

JM

Jun 16, 2016

Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!

筛选依据:

26 - International Entertainment and Sports Marketing 的 50 个评论(共 108 个)

创建者 JAN C O

Jul 19, 2021

I loved the course very digestable and interesting! Discussion prompts really challenged me in a fun way.

创建者 María T D

Jan 10, 2024

It was very interesting, I really enjoyed it, one can tell the professor is a true expert in the field.

创建者 SEKHAR S

Feb 18, 2017

Very insightful learning about entertainment and sports marketing. Modules are slightly longer though.

创建者 Rahul T K

Apr 16, 2017

An amazing course to get an overview of the international sports and entertainment industry today.

创建者 Tran T V

Aug 20, 2021

This course suitable for everyone who wanna be learning about sport and entertainment marketing

创建者 Alex B

Mar 3, 2018

Great course to understand main rules of global sports & entertainment marketing

创建者 Jean L P T

Sep 23, 2020

So much to learn! What a great teacher and innovative topics. 100% recommended

创建者 Timur A

Jul 17, 2020

Interesting and well-structured material, enthusiastic professor. Nice course!

创建者 Sudarat A

Jan 7, 2025

Professor is so kind and very dedicated to teaching.Don’t miss this course!

创建者 Malik Y

Nov 29, 2020

Thank you, Professor Rae, from the bottom of my heart! I enjoyed the class.

创建者 Claudia A

Oct 3, 2020

Es un curso genial que te permite ver desde otra perspectiva el marketing

创建者 Jacqueline K

May 2, 2021

great job, i enjoyed the interviews the most as they broaden the insight

创建者 Laura D T A

Nov 30, 2020

Incredible course. I learn a lot and the professor is extremely nice.

创建者 Hernan A S J

Jun 11, 2020

Excellent course. Very motivational and authentic Professor.

创建者 Santiago U Z

May 2, 2020

Excellent course! Learned couple of interesting things!

创建者 Mostafa B

Oct 10, 2021

that was an amazing course

thank you Yonsei University

创建者 Sejane S

Oct 5, 2021

This is a very interesting and mind-blowing course,

创建者 Paul N

Mar 3, 2025

It was an intresting course today very insightful

创建者 Mariela C

Aug 13, 2020

Excelente curso. Material dinámico y entendible.

创建者 Dionisio A

Sep 16, 2021

Great content, really enjoyed and learned alot

创建者 Miss b K

Apr 11, 2020

This course is very easy to understanding

创建者 kwon s

Apr 11, 2020

this course is really easy to understand

创建者 NIHAL S

Feb 8, 2019

good course for budding sports managers

创建者 Shuvam C

Jun 29, 2020

very productive and fresh.. loved it..

创建者 Sanjay S

May 9, 2020

Wonderful course with great examples.