Name: International Marketing Entry and Execution
Brand: Yonsei University
Availability: OnlineOnly
Rating: 4.7 (48 reviews)

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学生对 Yonsei University 提供的 International Marketing Entry and Execution 的评价和反馈

4.7

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337 个评分

课程概述

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

26 - International Marketing Entry and Execution 的 48 个评论（共 48 个）

创建者 Malik Y

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Nov 19, 2020

Great course!

创建者 Mosleh U C

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Sep 11, 2020

greatttt!!!

创建者 Tấn T N

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Jun 11, 2023

Very good

创建者 ELMER M P

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Oct 13, 2022

excelent

创建者 Flt L G R

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Jun 15, 2020

THANKS...

创建者 Ashish B

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May 28, 2018

Excellent

创建者 Diego A P G

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Mar 7, 2017

excellent

创建者 Swapneel D

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Jun 27, 2018

Amazing

创建者 WANWAN Y

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Feb 19, 2025

good

创建者 Muntaz N D R

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Sep 23, 2023

good

创建者 홍현기

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Jun 2, 2021

꿀잼

创建者 Andrea B

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Aug 28, 2017

I think this course was very helpful, but in my opinion the topics covered were a little too varied and some explanations were too vague for me to understand some concepts clearly. I also think it was interesting that many examples were from Asia, and this gave me a deeper sense of understanding for a market that is a little unknown for me.

创建者 Soraia M

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Aug 21, 2020

It was an excellent course, specially for the clear perception it had given me about marketing concepts. But on the last week, I found barely confusing because of Cross Country and Cross Industry explanation. I believe its should be a little bit more extensive explanation and not fast.

创建者 Xiwen Q

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Jul 13, 2016

4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!

创建者 Sushmitha S

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Oct 14, 2020

Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !

创建者 Jordan A G M

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Apr 23, 2016

It's more based on people that knows marketing!!

创建者 Paula A G

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Jul 1, 2020

Excellent course!

创建者 Md. T H B

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Oct 9, 2020

The voice accent of the instructor should be improved. the examples should be more explanatory and visualized with photos or any visuals. The way of presentation was boring and not engaging.