This course explores the intersection of artificial intelligence (AI), machine learning (ML), and responsible business practice in our increasingly AI-driven economy. Participants establish foundational understanding of AI and ML concepts, their real-world applications, and factors driving their widespread adoption across industries. The course presents the machine learning process—from data collection and preparation through model development and evaluation—providing practical insights into how data transforms into actionable business insights.
Significant attention is dedicated to algorithmic bias, a critical challenge that can undermine system effectiveness and create unintended disparities in AI applications. Through examination of real-world cases across sectors such as recruitment, healthcare, and financial services, participants learn to identify different types of bias—historical bias, representation bias, and measurement bias—and understand their business implications.
The course concludes with practical strategies for bias detection and mitigation, along with governance frameworks for AI deployment. Participants gain the knowledge needed to build AI systems that work effectively for diverse populations while delivering reliable business value, preparing future leaders to harness AI's transformative potential while managing its risks and ensuring broad accessibility.
This course is best suited for individuals seeking to advance their careers through skill-building, industry application, and network expansion. Whether aiming for a promotion, transitioning to a new career, or growing one’s professional skills, learners will gain valuable insights into how they can contribute to their organizations and articulate those ideas with peers, recruiters, and other stakeholders.
This introductory module demystifies artificial intelligence and machine learning by exploring their fundamental concepts, the differences between them, and their real-world applications that impact our daily lives. Through clear explanations and concrete examples, you'll gain essential knowledge about how these technologies function across various contexts, building a foundation for understanding their strategic importance and preparing you for deeper exploration of their mechanisms and ethical implications in later modules.
涵盖的内容
1个视频13篇阅读材料5个作业1个讨论话题2个插件
显示有关单元内容的信息
1个视频•总计3分钟
The Rise of Machine Learning•3分钟
13篇阅读材料•总计105分钟
Course Syllabus•15分钟
Meet Your Faculty: Venkat Kuppuswamy•2分钟
Module 1 Overview•1分钟
Questions to Consider•5分钟
Key Concepts to Master•2分钟
What is Artificial Intelligence (AI)?•2分钟
Alan Turing and the Turing Test•4分钟
Key Factors in the Rise of ML•25分钟
AI vs. ML: Key Differences•2分钟
AI vs. ML Differences: Deep Dive•36分钟
The Business Challenge•1分钟
Mastercard's Evolution in Fraud Detection•9分钟
Module 1 Summary•1分钟
5个作业•总计35分钟
Module 1 Quiz•10分钟
Check Your Knowledge•10分钟
Check Your Knowledge•5分钟
Check Your Knowledge•5分钟
Check Your Knowledge•5分钟
1个讨论话题•总计10分钟
Meet Your Fellow Learners•10分钟
2个插件•总计5分钟
Artificial Intelligence: How Does It Work?•2分钟
Machine Learning Explainer•3分钟
Demystifying the Machine Learning Process
第 2 单元•小时 后完成
单元详情
This module provides an overview of the machine learning process, exploring the four essential phases: data collection, data preparation, model development, and model evaluation. Through understanding these foundational phases, learners will gain practical knowledge that enables effective collaboration with technical teams, better evaluation of AI initiatives, and identification of machine learning opportunities within their organizations.
涵盖的内容
1个视频17篇阅读材料6个作业1个插件
显示有关单元内容的信息
1个视频•总计5分钟
How Does ML Work?•5分钟
17篇阅读材料•总计34分钟
Overview•2分钟
Questions to Consider•5分钟
Key Concepts to Master•1分钟
Machine Learning and Business•10分钟
Phase One: The Data Collection Process•1分钟
Target Population, Sampling Methods, and Variables•1分钟
Data Collection Methods•2分钟
Phase Two: Data Preparation•1分钟
Key Steps in Data Preparation•1分钟
Importance of Data Preparation•1分钟
Phase 3: Model Development•1分钟
The Model Development Process•1分钟
Key Considerations in Model Development•1分钟
Phase 4: Model Evaluation•1分钟
The Model Evaluation Process•2分钟
Business Implications of Model Evaluation•2分钟
Module 2 Summary•1分钟
6个作业•总计33分钟
Module 2 Quiz•10分钟
Check Your Knowledge•5分钟
Check Your Knowledge•5分钟
Check Your Knowledge•3分钟
Check Your Knowledge•5分钟
Check Your Knowledge•5分钟
1个插件•总计4分钟
What is Data Preparation•4分钟
When Algorithms Get It Wrong: The Hidden World of Bias
第 3 单元•小时 后完成
单元详情
This module examines how algorithmic bias emerges in AI systems, revealing why even sophisticated machine learning algorithms can produce unfair or inaccurate results. Students explore three critical types of bias—historical, representation, and measurement—through real-world examples spanning healthcare, hiring, and financial services. By understanding how biases infiltrate AI systems and learning to identify their warning signs, students develop the analytical skills needed to assess algorithmic fairness and evaluate potential solutions in business contexts.
涵盖的内容
2个视频16篇阅读材料7个作业1个插件
显示有关单元内容的信息
2个视频•总计8分钟
Overview•2分钟
How Might Bias Arise in ML Systems?•6分钟
16篇阅读材料•总计43分钟
Questions to Consider•5分钟
Key Concepts to Master•2分钟
Introduction to Algorithmic Bias•2分钟
The Business Stakes of Algorithmic Bias•2分钟
What is Historical Bias?•1分钟
Facebook's Ad Delivery Algorithm: A Case Study•2分钟
The Mechanisms of Historical Bias•2分钟
What is Representation Bias?•1分钟
Real-World Examples of Representation Bias•2分钟
The Causes of Representation Bias•2分钟
What is Measurement Bias?•1分钟
Real-World Examples of Measurement Bias•5分钟
The Mechanics of Measurement Bias•2分钟
The Navy Federal Credit Union Mortgage Lending Case•10分钟
A Framework for Evaluating Algorithmic Bias in Real-World Settings•2分钟
Module 3 Summary•2分钟
7个作业•总计40分钟
Module 3 Quiz•10分钟
Check Your Knowledge•5分钟
Check Your Knowledge•5分钟
Check Your Knowledge•5分钟
Check Your Knowledge•5分钟
Check Your Knowledge•5分钟
Check Your Knowledge•5分钟
1个插件•总计4分钟
Algorithmic Bias in Financial Services•4分钟
Building Fairer AI - Strategies for Reducing Algorithmic Bias
第 4 单元•小时 后完成
单元详情
This module equips students with practical tools to address algorithmic bias in business applications. Through examination of bias mitigation techniques—from synthetic data generation to algorithmic modifications that ensure equal performance across demographic groups—students learn how to build more inclusive AI systems. The module also explores governance frameworks, comparing industry self-regulation with government oversight approaches such as the EU AI Act, preparing future leaders to navigate the evolving landscape of responsible AI deployment while maintaining competitive advantage.
涵盖的内容
3个视频18篇阅读材料5个作业
显示有关单元内容的信息
3个视频•总计12分钟
How Can You Mitigate Historical Bias? An Employment Example•4分钟
How Can You Mitigate Representation Bias?•4分钟
How Can You Mitigate Measurement Bias? An Example From Healthcare•4分钟
18篇阅读材料•总计43分钟
Overview•1分钟
Questions to Consider•5分钟
Key Concepts to Master•2分钟
Approaches for Mitigating Historical Bias in Business Contexts•2分钟
Real-World Implementation Framework•1分钟
The Business Impact of Representation Bias•1分钟
Three Pillars for Addressing Representation Bias•3分钟
Implementing a Representation Bias Mitigation Strategy•1分钟
Explore Project Euphonia•10分钟
Understanding Measurement Bias in Business Contexts•2分钟
Strategies for Mitigating Measurement Bias•2分钟
Implementation Framework for Business Leaders•2分钟
Introduction to AI Regulation•1分钟
Government Regulation: Comprehensive Frameworks•2分钟
Founded in 1898, Northeastern is a global research university with a distinctive, experience-driven approach to education and discovery. The university is a leader in experiential learning, powered by the world’s most far-reaching cooperative education program. The spirit of collaboration guides a use-inspired research enterprise focused on solving global challenges in health, security, and sustainability.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.