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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

MA

Nov 24, 2016

I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!

筛选依据:

451 - Management of Fashion and Luxury Companies 的 475 个评论(共 1,468 个)

创建者 siva g b

Jun 9, 2020

had a good understanding and overview about global fashion marketing and global fashion brands and the industry.

创建者 ASHNA G

May 1, 2020

amazing experience i would suggest to make quiz questions that are based on mind of us to answer and then graded

创建者 Luisa F A B

Apr 7, 2020

Very organized and specific. I liked the tests because they really check if you actually understood the lessons.

创建者 kamakshi b

Sep 15, 2019

Its an amazing course and should be done by everyone interested in understanding the fashion and luxury industry

创建者 Olga B

Jun 25, 2017

I want to change my work to work in the fashion industry, and I think this knowledge will be an excellent start.

创建者 Laurence M

Apr 29, 2023

Good insights on Fashion and Luxury markets. Inspiring feetbacks from professionals and lessons from professors

创建者 VALENTINA

May 1, 2021

Extremely rich contents and highly prepared instructors made this course a pleasant way to enrich my knowledge.

创建者 Antonio

Jan 26, 2020

You can learn a lot from this course, all the content are really useful and I really enjoyed learning

Thank you.

创建者 Deleted A

Sep 14, 2017

I enjoyed the course. I would like to express my sincere gratitude to the lecturers for this fantastic journey!

创建者 Martina P

Feb 2, 2021

Brilliant Course, very well done. Amazing for me to have as plus after graduated in business. Thanks everyone.

创建者 Lucia P

May 15, 2019

Muy bien estructurado y con contenido e información sumamente útil. Las entrevistas también fueron muy buenas.

创建者 Romina A M

Dec 21, 2024

it was awesome, this course gave me new perspective and the other great part was I could learn at my own pace

创建者 Margarita P

Jun 6, 2020

It´s a great course, not only for amplify your knowledge, but also to satisfy one´s curiousity and to inspire

创建者 Pauline D

May 10, 2018

A very interesting and complete course! I learned a lot about Fashion and Luxury Communication and Marketing.

创建者 Kevin A R

Sep 21, 2020

Fantastic course. Reveals the inner workings of the fashion and luxury business. Relevant to every industry.

创建者 Irina L

Sep 6, 2020

Really makes understand you understand the fashion industry more precisely and how it operates, recommend!!!

创建者 ΗΡΩ Σ

May 3, 2020

An excellent course about Fashion! I've learned so many things about luxury that i have never thought about!

创建者 Sonia S

Dec 2, 2019

Really good overview of the fashion industry. I am a beginner and found the content digestible and helpful.

创建者 Trufanov D

Aug 21, 2019

Great course. Learned a lot. Good thing is that there are many interviews with luxury companies' executives.

创建者 Yogesh B

Nov 9, 2018

The course is well designed, which is compact and gives you an overview of both Luxury and Fashion industry.

创建者 Jiwon L

Jan 24, 2016

hope there will be some sequel courses ! so interesting and inspirational !!! Thank you Universita Bocconi !

创建者 show L

Jun 15, 2020

the course is basic and good to practical application , hope have advanced courses to learn in the future .

创建者 Giselle W

May 17, 2020

Curso bem montado, conteúdo relevante, mesmo quem já possui experiencia tem algo a aprender com este curso.

创建者 Anamika S

Feb 17, 2021

I loved it. So informative, with all the reading material and videos and extra articles. Very very helpful