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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

876 - Management of Fashion and Luxury Companies 的 900 个评论（共 1,468 个）

创建者 alejandra

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Sep 10, 2017

muy util e interesante! gracias

创建者 Полина Ш

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Sep 25, 2016

Очень интересный и полный курс!

创建者 Fabiana V C

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Nov 20, 2015

Excellent course! I'm lovin it!

创建者 Luciano P

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Nov 26, 2024

Excelente vision y desarrollo.

创建者 Nikoghosyan A A

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Jan 23, 2023

thank you is very good course.

创建者 Life S

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Mar 28, 2022

I Have no words just thumbs up

创建者 Mr. S I

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Oct 15, 2021

Informational and Knowledgable

创建者 Jenn K

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Oct 15, 2020

Simply fantastic! Thank you!!!

创建者 Nur U

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May 15, 2020

It was very beneficial course.

创建者 Melissa R

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Aug 15, 2018

great, i really learned a lot!

创建者 Novica J

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Jan 9, 2017

WOW. 10 stars for this course.

创建者 Liang C

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Jan 1, 2022

I like this course so useful

创建者 Hussein M .

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Sep 4, 2021

it is very nice and helpfully

创建者 Jimena

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Jun 24, 2021

Excelente curso, muy completo

创建者 Palani R T

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Dec 7, 2020

Interesting and useful course

创建者 Daiana D F

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Oct 15, 2020

well done and well cared for.

创建者 Cyrine G

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Jun 25, 2020

A very rich course. Thank you

创建者 Christine C F

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Oct 11, 2019

Very helpful and informative!

创建者 Craig R

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Aug 18, 2019

great course i learned a lot.

创建者 Anissa A

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Oct 15, 2017

The first week is yet awesome

创建者 Alvaro H

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Sep 14, 2015

Excellent course and material

创建者 Faruk K

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Mar 26, 2023

excellent course, thank you.

创建者 Maria B a

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Feb 17, 2022

estoy contenta con el curso

创建者 Beril D

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Jan 16, 2022

perfect course for beginners

创建者 Olena

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Aug 27, 2020

Very informative and useful!