Name: Make the Sale: Build, Launch, and Manage E-commerce Stores
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (386 reviews)

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课程概述

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be ready to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Understand essential e-commerce strategies and practices - Explain how to conduct market research and product research - Set up a mock e-commerce store using Shopify - Use Google Ads to engage e-commerce customers - Explain how trends and seasonality affect e-commerce businesses - Use best practices to create an engaging customer experience online - Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery. - Optimize a checkout flow for customers...

376 - Make the Sale: Build, Launch, and Manage E-commerce Stores 的 384 个评论（共 384 个）

创建者 Juan C G I

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Jun 29, 2025

Me gustaría que hicieran un e-commerce en shopify con datos ficticios en el cual se pueda practicar. La prueba de shopify dura muy poco y no se puede aprender bien. Asimismo, estaría bien que con esa tienda de prueba se puedan hacer los ejercicios de añadir productos, conectar la tienda a Google Analytics y Google Ads y hacer análisis

创建者 Bruce B

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Jan 4, 2023

It is pretty basic, for beginners. There should be a optional week that goes over what a shopping cart is for anyone who has never purchased anything online so that doesn't have to be covered during the regular part of the course.

创建者 Mohammad H N

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Nov 11, 2022

It is a really basic course and it needs improvement, more example exactly real examples. It need to be deep in professional Ecommerce topics instead of general topics.