The Marketing Material Design in Canva course equips learners with the skills to create impactful marketing collateral across print and digital platforms. Beginning with print design, learners master technical specifications such as bleeds, margins, resolution, and color modes while designing professional flyers and brochures that drive tangible brand engagement.

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November 2025
3 项作业
了解顶级公司的员工如何掌握热门技能

积累 Marketing 领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 通过 Coursera 获得可共享的职业证书

该课程共有3个模块
Transform digital designs into professional print-ready marketing materials with technical precision and visual impact. This module explores the enduring power of physical marketing assets while providing essential technical specifications for successful print production in Canva. Learn to apply proper bleeds, margins, and resolution settings while creating compelling visual hierarchies that guide readers through marketing messages. Even if you've never prepared files for printing before, you'll learn these concepts step-by-step with clear demonstrations and practical examples. Master the skills to produce print-quality flyers and brochures that stand out in a digital world.
涵盖的内容
1个视频2篇阅读材料1个作业1个非评分实验室
Create eye-catching digital marketing assets optimized for maximum impact across screens and devices. This module delves into the specific requirements of screen-based environments, equipping designers with essential knowledge about resolution, responsive design, and platform-specific considerations in Canva. Develop practical skills for crafting email headers, web banners, and landing page graphics that maintain visual integrity across different viewing contexts. Transform technical constraints into strategic advantages that enhance digital marketing effectiveness.
涵盖的内容
1个视频2篇阅读材料1个作业1个非评分实验室
Build cohesive marketing campaigns that maintain consistent messaging across multiple platforms and formats. This module shows you why using a coordinated approach works better than creating disconnected materials, with practical ways to balance consistency and flexibility in Canva. Learn to develop shareable templates that keep your brand looking consistent while making it easy for teams to create new content efficiently. Discover strategies to make your print and digital materials work together as a unified system that helps people recognize your brand and take action on your offers.
涵盖的内容
1个视频1篇阅读材料1个作业1个非评分实验室
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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