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返回到 Measure and Optimize Social Media Marketing Campaigns

学生对 Meta 提供的 Measure and Optimize Social Media Marketing Campaigns 的评价和反馈

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1,903 个评分

课程概述

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

热门审阅

JJ

Feb 10, 2023

It's not an easy course, but very important as it provides you with the skills to measure and optimize your social media marketing efforts. Thank you Meta and Coursera...

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

筛选依据：

376 - Measure and Optimize Social Media Marketing Campaigns 的 400 个评论（共 463 个）

创建者 Kimberly G R R

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Jun 27, 2021

EXCELENT

创建者 AHMAD H

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Dec 20, 2020

شكرا لكم

创建者 Phan M K A (

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Nov 10, 2024

amazing

创建者 Aqeel K

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Jul 7, 2023

Amazing

创建者 HIRUT D

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Apr 29, 2023

awesome

创建者 Muzammil S

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Sep 27, 2022

amazing

创建者 Canaa A

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Jul 18, 2022

so cool

创建者 Naseem A

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Jan 24, 2022

Thanks

创建者 Fadekemi O

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Oct 4, 2021

Awesome

创建者 GABRIELA D L M G

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Aug 15, 2021

Gracias

创建者 Maria R P R

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Aug 7, 2021

AMAZING

创建者 ญาณเดช อ

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Jul 6, 2025

ขอบคุณ

创建者 Mukhtar M

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Mar 14, 2023

thanks

创建者 Tyler J D W

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Apr 3, 2022

Great!

创建者 Kristiana V

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Oct 28, 2021

Great!

创建者 sandra m c

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Jul 6, 2021

greatt

创建者 Comfort A

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Mar 13, 2023

Nice!

创建者 rongmei f

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Sep 26, 2022

nice

创建者 azza t

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Aug 19, 2022

Great

创建者 Moutaz A

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Sep 25, 2021

great

创建者 Eliana M A Y

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Jul 3, 2021

great

创建者 Bryan T V

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Jul 3, 2021

Great

创建者 Karina G P

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Jan 12, 2021

Great

创建者 Thanushree G P

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Oct 11, 2025

good

创建者 Temur M

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Aug 7, 2025

good