课程概述
The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as well as A/B testing and campaign performance reporting.
After completing this course, you will be able to:
- Set up an SEO objective and perform keyword research.
- Construct and apply a value proposition and identify how to analyze performance of SEO strategy.
- Define web analytics and associated KPIs.
- Identify key features of the Google Analytics Platform, set up a Google Analytics Dashboard and describe other popular platforms and their key features.
- Define the 4Cs of social media marketing and recognize SMART objectives.
- Describe the RACE Planning Framework.
- Identify top social media platforms and assess the best platform to use for a given strategy and objective.
- Design a campaign strategy end-to-end and identify where to automate monitoring and adjusting.
- Identify the steps to implement testing for a campaign strategy and plan for performance testing.
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1 - Measurement and Analysis 的 6 个评论（共 6 个）
创建者 Vishwesh
•Feb 28, 2025
This is just a gem I found on Coursera. I have been preparing for an MBA entrance interview, and as I am a fresher, I have little to show on my resume however, when I started pursuing this course and added it to my CV, It worked like a charm, it has much value than I thought, It gave me exposure to marketing field and of course digi-Marketing, WORTH IT! Thank You, UNILEVER, and the mentors who taught!
创建者 Fajar I P G
•Apr 27, 2025
Cool course this give me so many insight for the Marketing Job Glad to make it!
创建者 Abhishek S
•May 2, 2025
What a wow
创建者 M. R A F
•Jan 30, 2025
The Best
创建者 Rezaul I
•Jun 7, 2025
happy
创建者 ARUNKUMAR M
•Sep 5, 2024
good