Name: Measurement and Analysis
Brand: Unilever
Availability: OnlineOnly
Rating: 4.8 (7 reviews)

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课程概述

The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as well as A/B testing and campaign performance reporting. After completing this course, you will be able to: - Set up an SEO objective and perform keyword research. - Construct and apply a value proposition and identify how to analyze performance of SEO strategy. - Define web analytics and associated KPIs. - Identify key features of the Google Analytics Platform, set up a Google Analytics Dashboard and describe other popular platforms and their key features. - Define the 4Cs of social media marketing and recognize SMART objectives. - Describe the RACE Planning Framework. - Identify top social media platforms and assess the best platform to use for a given strategy and objective. - Design a campaign strategy end-to-end and identify where to automate monitoring and adjusting. - Identify the steps to implement testing for a campaign strategy and plan for performance testing....

1 - Measurement and Analysis 的 7 个评论（共 7 个）

创建者 Vishwesh

•

Feb 28, 2025

This is just a gem I found on Coursera. I have been preparing for an MBA entrance interview, and as I am a fresher, I have little to show on my resume however, when I started pursuing this course and added it to my CV, It worked like a charm, it has much value than I thought, It gave me exposure to marketing field and of course digi-Marketing, WORTH IT! Thank You, UNILEVER, and the mentors who taught!