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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

SP

Nov 21, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

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776 - An Introduction to Consumer Neuroscience & Neuromarketing 的 800 个评论(共 888 个)

创建者 姚小强

Jun 4, 2020

Good course for the students want to studying consumer neuroscience or neuromarketing

创建者 Maureen N

Apr 15, 2022

It was great and informative course.

Ps you have to purchase the certificate.

创建者 Nicolas P C

Dec 16, 2016

Las entrevistas eran demasiado largas, el contenido del curso muy interesante.

创建者 Md. S S

Jun 18, 2020

An excellent way to get started with consumer neuroscience & neuromarketing.

创建者 Azraa M

Jul 9, 2020

Exceptional learning experience with clear guidelines and video content!

创建者 Albar E Z

Jan 22, 2020

Good content information overall. The teaching dynamics is a bit boring.

创建者 Phoebe Y

Jun 26, 2017

Good intro course to Neuromarketing with lots of hands on case studies.

创建者 Nicholas L

Nov 13, 2016

A good introduction to a complex field. Well worth the time and effort.

创建者 Sharon S

Jun 12, 2021

Esta bien, lo único malo es que los subtítulos a veces están erróneos.

创建者 Bernd K

Aug 22, 2022

A good introduction course. The interview moduls are not so helpful.

创建者 Jordi R

Jan 18, 2017

Very interesting subject, although there were some difficult topics!

创建者 Abhinav S

Mar 10, 2022

A great way to understand the thought proccess of consumer.

创建者 aparna b

Jun 27, 2017

great perspective into the world of business and psychology

创建者 Vishak

Sep 9, 2017

Good insights about Neuromarketing & Consumer behaviour

创建者 Kolitha D

May 8, 2017

This is a very good introductory course for this field.

创建者 FERNANDO I D

Aug 22, 2024

Muy bueno aunque los subtitulos un poco aleatorios.

创建者 Moses N

Jun 26, 2017

I found the course interesting and I enjoyed myself

创建者 Mousumi B

Jun 8, 2021

It was a very interesting and well designed course

创建者 Tetiana K

Apr 13, 2018

Very interesting and useful course for begginers

创建者 Sebastine N

Dec 13, 2019

Very insightful and informative for beginners.

创建者 Deleted A

Sep 18, 2024

Its a nice course but could have been better

创建者 WONG K C (

Apr 16, 2022

good overview on neuroscience and behaviour

创建者 Guilliana H

Aug 12, 2024

desearía que estuviera traducido al español

创建者 Erwin R

Sep 13, 2019

Great content, easy to have the big picture