Building an online brand and outreach strategy are paramount to any online advertising and social media strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches to select the right networks and the right messages. You will explore relevant and trending concepts such as: online display advertisements, display ad campaigns, social media networks and big data and analytics. Be prepared to plan and allocate resources to the advertising that creates an impact.
Online Advertising & Social Media
Online Advertising & Social Media
本课程是 Foundations of Digital Marketing 专项课程 的一部分
位教师：Lauren Rhue
包含在 
中
您将学到什么
Plan impactful online campaigns using analytics, select the right platforms, and craft effective messages for digital advertising success.
您将获得的技能
- Advertising
- Descriptive Analytics
- Trend Analysis
- Data-Driven Decision-Making
- Data Visualization
- Marketing
- Social Media
- Online Advertising
- Big Data
- Customer Engagement
- Data Ethics
- Social Media Marketing
- Return On Investment
- Advertising Campaigns
- Business Analytics
- Data Presentation
- Analytics
- Law, Regulation, and Compliance
- Digital Advertising
- Social Media Strategy
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
13 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Foundations of Digital Marketing 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
In this first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources. Also, we will learn about online display advertisements and how we can calculate the return on investment on the display ad campaigns. Next, we dive into the basics of ad tracking and how this leads to customer engagement. Lastly, we focus on how to determine the true impact of display ads, and equally as important, the various regulations on customer privacy.
涵盖的内容
9个视频12篇阅读材料7个作业2个讨论话题1个插件
In this module, we will discuss various topics of interest in understanding big data, analytics, and social media. Social media platforms produce massive datasets and organizations use that data to make decisions. We will begin by defining big data, then identifying characteristics of big data and how big data transforms organizations. After, we will describe different types of analytics and discuss an example of sentiment analysis commonly used on social media big data. We will then describe ethical considerations and highlight the various industry and state laws that constrain the use of big data and analytics. We will close by discussing data visualization and the importance of communicating results to an audience.
涵盖的内容
4个视频10篇阅读材料5个作业3个讨论话题
Congratulations! You've made it to the end of the course. As a final assessment, it's time to apply your learning.
涵盖的内容
1个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
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人们为什么选择 Coursera 来帮助自己实现职业发展
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自 2018开始学习的学生
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Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，