中Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business.
Digital Marketing Analytics
您将学到什么
SEO and SEM - KPIs and keyword strategies
Web Analytics - A/B Testing
Machine Learning/AI applications/Big Data
Text and Image Analysis
您将获得的技能
- Online Advertising
- Customer Analysis
- Contextual Advertising
- Marketing Effectiveness
- Data-Driven Decision-Making
- Predictive Analytics
- Big Data
- Machine Learning
- Customer Data Management
- Analytics
- Data Analysis
- Key Performance Indicators (KPIs)
- Pay Per Click Advertising
- Search Engine Optimization
- Web Analytics
- Marketing Analytics
- Keyword Research
- A/B Testing
- Digital Marketing
- Search Engine Marketing
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
12 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Foundations of Digital Marketing 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
In the first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources. We'll also explore the strategies for optimizing search engine visibility, analyzing the performance of paid search campaigns, and leveraging web analytics to track and improve digital marketing effectiveness.
涵盖的内容
8个视频14篇阅读材料6个作业2个讨论话题
In this module, we will start with an exploration into Online Testing. Many managerial decisions are made based on professional knowledge and intuition, but often this knowledge is not sufficient enough to make the optimal decision. That's where testing comes in. Next, we will talk about Recommendation Systems. You may not realize it, but your internet experience is defined by recommendation systems. From music, games, videos, films, and what to buy, recommendation systems predict your preferences to suggest products or services that are likely to be of interest to you.
涵盖的内容
5个视频8篇阅读材料5个作业2个讨论话题1个插件
Congratulations! You've made it to the end of the course. As a final assessment, it's time to apply your learning.
涵盖的内容
1个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
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人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，