In today’s competitive landscape, building products that truly resonate with users is critical. This course focuses on equipping you with the skills and frameworks to design user-centered products that align with both real customer needs and core business objectives.

推荐体验
推荐体验
中级
Ideal for UX designers, product managers, and researchers with basic product development knowledge.
推荐体验
推荐体验
中级
Ideal for UX designers, product managers, and researchers with basic product development knowledge.
您将学到什么
Define business needs for product direction
Analyze user behavior through research
Conduct effective user interviews
您将获得的技能
- Agile Product Development
- Journey Mapping
- Product Requirements
- Performance Metric
- Usability Testing
- User Research
- UI/UX Strategy
- User Experience
- Team Building
- User Centered Design
- Team Oriented
- Prioritization
- Business Metrics
- Ideation
- Product Improvement
- Performance Measurement
- UI/UX Research
- Product Development
- Product Design
- Verification And Validation
要了解的详细信息

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12 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有12个模块
In this section, we focus on defining a better business need by implementing exercises that help identify core business objectives and align them with strategic goals. We also explore designing measurable and achievable goals and analyzing the user lifecycle to enhance product engagement, which are crucial for improving decision-making and product development strategies.
涵盖的内容
2个视频7篇阅读材料1个作业
2个视频•总计2分钟
- Course Overview•1分钟
- Defining a Better Business Need - Overview Video•1分钟
7篇阅读材料•总计90分钟
- Introduction•10分钟
- Creating a Measurable and Achievable Goal•10分钟
- Quantifying the Business Need•10分钟
- Exercise: Defining Your User Lifecycle Funnel•10分钟
- The User Lifecycle Math•10分钟
- The Dangers of Starting from the Business Need•10分钟
- Exercise: Set Team OKRs•30分钟
1个作业•总计10分钟
- Defining Business Needs and User Interaction•10分钟
In this section, we identify and analyze user needs to improve products and align them with business goals. We also design provisional personas and implement iterative interviewing to refine user insights.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Understand Your User Better - Overview Video•1分钟
7篇阅读材料•总计70分钟
- Introduction•10分钟
- Exercise: Provisional Personas•10分钟
- From Provisional to Predictive•10分钟
- Exercise: Identifying Problem Patterns•10分钟
- Exercise: The User Map•10分钟
- The Dangers of Defining Your User•10分钟
- Jumping to Solutions•10分钟
1个作业•总计10分钟
- Enhancing User Insight•10分钟
In this section, we delve into the importance of selecting appropriate research methodologies to gather accurate user insights. We emphasize the pitfalls of common but ineffective methods, such as random surveys and focus groups, and highlight the need for strategic planning in research to ensure data-driven product development.
涵盖的内容
1个视频8篇阅读材料1个作业
1个视频•总计1分钟
- Do Better Research - Overview Video•1分钟
8篇阅读材料•总计80分钟
- Introduction•10分钟
- Exercise: Picking a Research Topic•10分钟
- Exercise: Picking a Research Methodology•10分钟
- Generating Ideas vs. Validating Ideas•10分钟
- What vs. Why•10分钟
- Putting It All Together•10分钟
- Learning About Your Product•10分钟
- Expert Advice and Methodologies•10分钟
1个作业•总计10分钟
- Effective Product Research Strategies•10分钟
In this section, we focus on enhancing listening skills during interviews to extract valuable insights for product development. We learn to design questions that delve into deeper insights and context, enabling us to analyze responses effectively and make informed product decisions.
涵盖的内容
1个视频6篇阅读材料1个作业
1个视频•总计1分钟
- Listen Better - Overview Video•1分钟
6篇阅读材料•总计60分钟
- Introduction•10分钟
- Never Ask These Questions•10分钟
- Problem-Finding and Context Questions•10分钟
- Exercise: Interviewing Better•10分钟
- Don't Make the Participant Imagine•10分钟
- Don't Fail to Follow Up•10分钟
1个作业•总计10分钟
- Enhancing Listening and Feedback Skills•10分钟
In this section, we explore techniques for effective idea generation within teams and the creation of customer journey maps to enhance user experience. We also learn to apply design principles for analyzing and categorizing ideas, crucial for developing user-centered designs and improving product development processes.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Have Better Ideas - Overview Video•1分钟
7篇阅读材料•总计70分钟
- Introduction•10分钟
- Where Ideas (Unfortunately) Come From•10分钟
- A Better Way to Generate Ideas•10分钟
- Dot Vote•10分钟
- Exercise: Mapping the Customer Journey•10分钟
- Annotate Your Timeline•10分钟
- Ideas That Used to Be Bad May Become Good•10分钟
1个作业•总计10分钟
- Innovative Product Strategies•10分钟
In this section, we explore effective prioritization strategies in project management, focusing on delivering maximum value to both the company and its customers. We also design a 2x2 matrix to evaluate feature importance, ensuring informed decision-making and enhanced productivity.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Prioritize Better - Overview Video•1分钟
7篇阅读材料•总计70分钟
- Introduction•10分钟
- What Should You Do Instead?•10分钟
- Does It Deliver Value to the Customer?•10分钟
- Exercise: The Quick Estimate•10分钟
- Exercise: Finding the Core•10分钟
- The Dangers of Prioritization•10分钟
- Things People Forget to Prioritize•10分钟
1个作业•总计10分钟
- Effective Prioritization Techniques•10分钟
In this section, we explore the integration of UX design early in product development to enhance usability and ensure a seamless user journey. We focus on designing user experiences by analyzing context and flow, which helps prevent usability issues and aligns product features with user expectations.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Design Better - Overview Video•1分钟
7篇阅读材料•总计70分钟
- Introduction•10分钟
- Exercise: What Happens Next?•10分钟
- Exercise: Matching Inputs and Outputs•10分钟
- You Should Have a Style Guide•10分钟
- Exercise: Make a Style Guide•10分钟
- The Pros And Cons Of Design Patterns•10分钟
- Exercise: Group Sketching•10分钟
1个作业•总计10分钟
- Designing User-Centric Products•10分钟
In this section, we focus on designing user journeys to enhance engagement and retention by aligning user actions with business objectives. We explore strategies to identify user intent and analyze behavior to ensure alignment with desired metrics.
涵盖的内容
1个视频8篇阅读材料1个作业
1个视频•总计1分钟
- Create Better User Behavior - Overview Video•1分钟
8篇阅读材料•总计80分钟
- Introduction•10分钟
- Encouraging Behavior Change•10分钟
- Making Visitors Into Users•10分钟
- Find the Required•10分钟
- Onboard Your User•10分钟
- Exercise: Identifying User Intent•10分钟
- Dark Patterns•10分钟
- EXPERT ADVICE from Amy Jo Kim**•10分钟
1个作业•总计10分钟
- Creating Effective and Ethical User Interactions•10分钟
In this section, we explore how to effectively analyze assumptions in product development by designing strategies to identify and categorize them. We also implement methods to test and validate these assumptions, ensuring decisions are based on verified information to enhance product success.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Identify Assumptions Better - Overview Video•1分钟
7篇阅读材料•总计70分钟
- Introduction•10分钟
- Problem Assumptions•10分钟
- Exercise: Finding Assumptions•10分钟
- The Riskiest Assumption•10分钟
- Exercise: Creating a Falsifiable Statement•10分钟
- The Dangers of Identifying Assumptions•10分钟
- EXPERT ADVICE from Learie Hercules•10分钟
1个作业•总计10分钟
- Assumptions in Product Development•10分钟
In this section, we delve into various methods for validating assumptions about users and their needs, such as designing landing pages and analyzing metrics. By applying these techniques, we ensure that our solutions are effectively aligned with real-world requirements and user expectations.
涵盖的内容
1个视频6篇阅读材料1个作业
1个视频•总计1分钟
- Validate Assumptions Better - Overview Video•1分钟
6篇阅读材料•总计60分钟
- Introduction•10分钟
- Concierge•10分钟
- Fake Door•10分钟
- Exercise: Pick a Validation Method•10分钟
- Exercise: The Hypothesis Tracker•10分钟
- The Dangers Of Validating Assumptions•10分钟
1个作业•总计10分钟
- Validating Business Assumptions•10分钟
In this section, we delve into the importance of implementing granular metrics to assess the impact of product features on user experience and business outcomes. We explore how to design metrics that align with business objectives and utilize A/B testing to analyze user interactions, ensuring data-driven decision-making.
涵盖的内容
1个视频11篇阅读材料1个作业
1个视频•总计1分钟
- Measure Better - Overview Video•1分钟
11篇阅读材料•总计110分钟
- Introduction•10分钟
- User Experience and Engineering Metrics•10分钟
- Feature-Specific Metrics•10分钟
- Exercise: Pick a Metric•10分钟
- Misunderstanding Statistics•10分钟
- Cohort Analysis•10分钟
- DAU/MAU•10分钟
- X Over X•10分钟
- Using Metrics for Reporting Only•10分钟
- Giving Up•10分钟
- EXPERT ADVICE from Avinash Kaushik•10分钟
1个作业•总计10分钟
- Effective Measurement Strategies•10分钟
In this section, we analyze team dynamics to identify patterns that contribute to efficiency and collaboration. By understanding roles and responsibilities, we implement strategies to enhance teamwork and productivity.
涵盖的内容
1个视频4篇阅读材料1个作业
1个视频•总计1分钟
- Build a Better Team - Overview Video•1分钟
4篇阅读材料•总计40分钟
- Introduction•10分钟
- The Problem With Communes•10分钟
- The Solution: A Heist Team•10分钟
- Expert Advice from Irene Au and Dan Olsen•10分钟
1个作业•总计10分钟
- Effective Team Dynamics•10分钟
位教师

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提供方

Packt helps tech professionals put software to work by distilling and sharing the working knowledge of their peers. Packt is an established global technical learning content provider, founded in Birmingham, UK, with over twenty years of experience delivering premium, rich content from groundbreaking authors on a wide range of emerging and popular technologies.
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状态:免费试用免费试用UUniversity of Maryland, College Park
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状态:预览预览JJohn Wiley & Sons
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常见问题
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.
This course is currently available only to learners who have paid or received financial aid, when available.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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