Designing digital products that truly engage users requires more than great visuals or smooth functionality—it demands a deep understanding of human behavior. This course provides a science-backed framework for leveraging psychology in product design to drive lasting behavior change and meaningful user engagement.
通过 Coursera Plus 提高技能,仅需 239 美元/年(原价 399 美元)。立即节省

您将学到什么
Apply psychological principles to improve user motivation and engagement
Design decision points that reduce friction and build user confidence
Measure and iterate on product impact using meaningful metrics
您将获得的技能
- Motivational Skills
- User Centered Design
- Trustworthiness
- Social Skills
- Behavioral Management
- Psychology
- Experimentation
- UI/UX Strategy
- Decision Making
- Product Management
- User Experience Design
- User Experience
- Behavioral Economics
- Digital Marketing
- Design Strategies
- Ethical Standards And Conduct
- Persona (User Experience)
- Usability Testing
- Human Factors
- Driving engagement
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November 2025
作业
12 项作业
授课语言:英语(English)
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