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学生对 University of California, Davis 提供的 Quantitative Research 的评价和反馈

4.4
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340 个评分

课程概述

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program....

热门审阅

AS

Mar 18, 2025

the course will give you the Theoritcal as well as practical knowledge of Quantitative Research

SK

Nov 9, 2022

It helped me get through market research now i feel comfortable doing some analysis and market research questionnaire building etcI will recommend this course to my peers

筛选依据：

26 - Quantitative Research 的 50 个评论（共 68 个）

创建者 jaga b

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Nov 15, 2022

good experience for me

创建者 Rashmi R R

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Jul 14, 2020

very productive course

创建者 Analyn B

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Jan 16, 2021

Thank you very much!

创建者 Arlinda S M S

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Aug 20, 2023

Fantástico o curso.

创建者 Shivya T

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Jun 28, 2020

it is knowledgeble

创建者 Divyanshu D P

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Oct 5, 2020

Its very helpfull

创建者 GOSARIPALLI R 1

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Jul 5, 2021

good knowledge

创建者 Louie J

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Nov 8, 2017

Very helpful!

创建者 Aditya s

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Oct 28, 2022

eexcellent

创建者 FARKHANDA I

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Dec 30, 2018

Spectacular

创建者 Deleted A

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Oct 27, 2021

Excellent.

创建者 Bektemissova M

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Dec 7, 2024

very good

创建者 Flt L G R

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Jun 17, 2020

THANKS...

创建者 JAVIER P

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Aug 2, 2018

Excellent

创建者 Paula F V L

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May 15, 2025

10/10

创建者 Mai A L

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May 20, 2025

good

创建者 Sarabpreet A

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Apr 4, 2025

GOOD

创建者 Bilal A

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Jan 19, 2022

good

创建者 Akash K

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Mar 13, 2021

good

创建者 Ketan V M

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Nov 3, 2020

good

创建者 Jubin S S

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Jul 15, 2020

Good

创建者 brian s

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Aug 17, 2021

I thought this course was good, and helped balance what was learned in the earlier courses. What keeps this from being five stars is that the second half of this course is well taught, but the instructions on what to focus on to be successful with the quizzes and assignements were not accurate at times.

创建者 Alena A

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Aug 3, 2020

The course requires knowledge of statistics and without it it is rather difficult to follow. However, it provides a decent overview of what quantitative research is and how it is conducted. Not recommended for beginners without prior knowledge in statistics.

创建者 Joseph R

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May 2, 2021

Week 4 project could be reworded better for clarity. Optional additional video for doing data analysis functions in excel would be useful for less experienced students.

One of the two readings in the week 4 has a broken link.

创建者 Ridge D

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Jul 17, 2019

Qualitative portion is very helpful. The quantitative part is hit or miss, a lot of it is very hypothetical and not useful when actually implementing the approach in Excel.