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学生对 University of California, Davis 提供的 Quantitative Research 的评价和反馈

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339 个评分

课程概述

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program....

热门审阅

SK

Nov 9, 2022

It helped me get through market research now i feel comfortable doing some analysis and market research questionnaire building etcI will recommend this course to my peers

MK

Jan 19, 2025

This course is one of the best courses each researcher needs to take. I strongly recommend this course because of its rich material and nice teaching of the instructors.

筛选依据：

26 - Quantitative Research 的 50 个评论（共 68 个）

创建者 John P D

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Nov 5, 2020

This course helped me understand the relavant knowledge to undertake Quantitative Research.

Thanks a lot to the Instructors.

John Paco

创建者 Rafael P d S S

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Nov 8, 2019

It is a very good course. I've learned a lot and I feel more prepared to work with quantitative research.

创建者 Rudyanto H

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Oct 16, 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

创建者 ATULYA S

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Mar 19, 2025

the course will give you the Theoritcal as well as practical knowledge of Quantitative Research

创建者 Panithi L

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May 24, 2021

This course is good for someone who is looking for the basic principle of quantitative research

创建者 Vamsi P

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Mar 16, 2024

An amazing course. You should have atleast a degree in statitics to understand the subject.

创建者 Dr J T

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Aug 28, 2020

Very Useful course. Instructors and their Pedagogy and Learning strategies are amazing

创建者 Hardik C

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Jul 12, 2021

A perfect blend of information and knowledge needed by newcomers to this field

创建者 Gunjan S

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Jul 16, 2020

very helpful in building foundations for market analysis

创建者 Janani B

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Sep 10, 2024

A complete course best foe beginners.

创建者 Deo k

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Jun 29, 2020

Well covered course in limited time.

创建者 jaga b

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Nov 15, 2022

good experience for me

创建者 Rashmi R R

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Jul 14, 2020

very productive course

创建者 Analyn B

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Jan 16, 2021

Thank you very much!

创建者 Arlinda S M S

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Aug 20, 2023

Fantástico o curso.

创建者 Shivya T

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Jun 28, 2020

it is knowledgeble

创建者 Divyanshu D P

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Oct 5, 2020

Its very helpfull

创建者 GOSARIPALLI R 1

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Jul 5, 2021

good knowledge

创建者 Louie J

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Nov 8, 2017

Very helpful!

创建者 Aditya s

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Oct 28, 2022

eexcellent

创建者 FARKHANDA I

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Dec 30, 2018

Spectacular

创建者 Deleted A

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Oct 27, 2021

Excellent.

创建者 Bektemissova M

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Dec 7, 2024

very good

创建者 Flt L G R

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Jun 17, 2020

THANKS...

创建者 JAVIER P

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Aug 2, 2018

Excellent