This course redefines B2B sales training through a blend of neuroscience, AI, and behavioral psychology. Designed for busy professionals, each 90-second lesson delivers a pivotal insight that reshapes how sellers engage, persuade, and close. Grounded in how modern buyers actually make decisions, the course offers practical, evidence-based techniques that can be applied immediately.


您将学到什么
Explain how neuroscience influences B2B buyer decisions.
Apply AI tools to analyze buyer intent and engagement.
Differentiate emotional and logical triggers in the sales process.
Design sales strategies using frameworks like E.P.I.C. and V.I.B.E.
您将获得的技能
- Sales
- Closing (Sales)
- Sales Process
- Selling Techniques
- Analysis
- Stakeholder Communications
- Negotiation
- AI Personalization
- Sales Strategy
- Empathy
- Storytelling
- Customer Analysis
- Customer Engagement
- Non-Verbal Communication
- Behavioral Economics
- Decision Making
- Consultative Selling
- B2B Sales
- Sales Presentation
- Overcoming Objections
要了解的详细信息

添加到您的领英档案
September 2025
1 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有2个模块
In this course, you’ll explore the psychological, neural, and AI-driven factors that influence B2B buying decisions. You’ll decode how buyers form impressions in six seconds, how emotions outweigh logic in enterprise sales, and how AI tools can predict and shape sales outcomes with precision. With practical strategies rooted in neuroscience and behavioral science, you’ll master frameworks to read digital body language, orchestrate multi-stakeholder deals, and drive conversions through personal value creation. By the end, you’ll be equipped to transform objections into buying signals, collapse sales cycles, and build a future-proof sales stack that leverages human and machine strengths.
涵盖的内容
1篇阅读材料1个插件
In this module, you’ll explore how neuroscience, AI, and behavioral psychology shape B2B sales effectiveness in the digital era. You’ll examine the science behind emotional decision-making, rapid buyer impressions, and the role of storytelling in driving action. You’ll learn how to harness digital body language, buying intent data, and AI-powered tools to anticipate objections, identify high-value prospects, and create trust—without a single in-person meeting. Finally, you’ll apply frameworks to decode complex stakeholder dynamics, personalize value, and make price a non-issue.
涵盖的内容
15个视频1个作业
提供方
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- 状态:免费试用
HubSpot Academy
- 状态:预览
Coursera Instructor Network
Packt
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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