Chevron Left
返回到 Advertising and Society

学生对 Duke University 提供的 Advertising and Society 的评价和反馈

4.8
971 个评分

课程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

热门审阅

SS

Oct 7, 2018

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

MS

Nov 25, 2021

Not a 5 star because practical aspect of ad making is missing. I would have loved to have an assignment where I could have made an advertisement for a product.

筛选依据:

101 - Advertising and Society 的 125 个评论(共 227 个)

创建者 Ekaterine K

Nov 16, 2024

Interesting, productive course .really recommend to others interested in this sphere

创建者 Lucila A Q

Jul 24, 2024

Very informational, dynamic and with a lot of resources to continue with the study.

创建者 Гаврилова Н В

Mar 4, 2021

Deep introduction in the world of advertising and its functions within the society.

创建者 Karen P

Jan 28, 2019

Well-structured and informative. Quizzes were a good way to check understanding.

创建者 Dragan G B

Apr 26, 2020

Great insight and amazing and detailed teaching. I will recommend this course.

创建者 Jorge R M D

Jun 24, 2020

Un muy buen curso, completo y que abarca desde lo general hasta lo específico

创建者 Rizwan A K

Nov 17, 2018

its a very good site to learn what ever you want to learn relet to your study

创建者 Dutch G

Nov 17, 2021

Enjoyed Professor O' Barr. Class was very informative and thought provoking.

创建者 Ishita S

Dec 12, 2020

The professor was great and a very informative along with smooth experience!

创建者 WeDeer T

Sep 29, 2022

great job.this course is wonderful and give us many way to understand ADs.

创建者 Amir H V

Nov 25, 2017

Thanks a lot for your effort and hardworking to deliver these course to us.

创建者 Alex I

Nov 21, 2016

Absolutely fantastic course! Great insights and, of course, great teacher!

创建者 HARSHIT S

Jun 29, 2020

A great course that dives deep into the various aspects of advertising!!!

创建者 Kangting S

Apr 26, 2021

very nice topics involved and inspiring for the way we viewed the ads.

创建者 Nabillah N

Aug 17, 2023

its very give me a new perspective from different social and culture

创建者 Mithun V

Jul 8, 2020

Learned a lot about the Advertising and it was very useful for me.

创建者 Sergienko A

Apr 15, 2020

It's been a wonderful and informative course, thank you very much!

创建者 Neha

May 2, 2020

How can i get my certificate which syllabus i have been completed

创建者 Brian E

Apr 5, 2020

Good overview that provide me with a few great ideas to consider.

创建者 Ananya G

May 10, 2017

A well planned and organised course. Good learning experience.

创建者 GUJJARI P K

May 16, 2020

Advertising and society course is very useful to MBA students

创建者 Nishant N

Oct 28, 2019

I love how the mooc is making me analyse everything around me

创建者 Kleopatra N

Sep 6, 2022

Simply to complete and pass the quizzes, yet so educational

创建者 Hani R S

Jun 8, 2020

amazing course special thanks to Mr. O'Barr for this course

创建者 John V

Jun 6, 2020

THIS COURSE WAS AMAZING! VERY HELPFUL AND I LEARNED SO MUCH