中This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility.
Search Engine Marketing
您将学到什么
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
24 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
此课程作为 的一部分提供
在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.
涵盖的内容
145个视频22篇阅读材料22个作业
This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.
涵盖的内容
1篇阅读材料2个作业
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人们为什么选择 Coursera 来帮助自己实现职业发展
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自 2018开始学习的学生
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自 2020开始学习的学生
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''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
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''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
SEM (Search Engine Marketing) involves paid strategies to increase visibility on search engines, such as Google Ads. SEO (Search Engine Optimization) focuses on optimizing website content and structure to rank higher organically in search results without paid ads.
An SEM marketing course teaches you how to create, manage, and optimize paid advertising campaigns on search engines. You’ll learn about Google Ads, keyword strategies, audience targeting, and other techniques to drive traffic and increase visibility through paid search efforts.
To become a search engine marketer, start by learning SEM fundamentals, including Google Ads and keyword optimization. Gain hands-on experience through courses, certifications, and practical projects. Building a strong understanding of both SEM and SEO can enhance your effectiveness in managing search engine marketing campaigns.
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提供助学金，