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学生对 Digital Marketing Institute 提供的 Social Media and Digital Marketing Fundamentals 的评价和反馈

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380 个评分

课程概述

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....

热门审阅

MN

Dec 25, 2024

This journey has been insightful and enriching, providing me with valuable knowledge and skills in the world of social media and digital broadcasting, Big thanks to all Coaches and Coursera.

MA

Aug 16, 2025

A comprehensive marketing reference that generations will admire — thank you, Coursera, and thank you, Digital Marketing Institute! We’re still creating and innovating with you.

筛选依据：

26 - Social Media and Digital Marketing Fundamentals 的 50 个评论（共 90 个）

创建者 MOHAMMED G A A

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Aug 17, 2025

A comprehensive marketing reference that generations will admire — thank you, Coursera, and thank you, Digital Marketing Institute! We’re still creating and innovating with you.

创建者 Rodrigo d S M

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Mar 15, 2022

Excellent content. As a Life coach, I suggest this course so that professionals outside the Marketing field can become aware of what is needed to promote their business online.

创建者 NIKHIL G

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Oct 14, 2023

IT AGVE ME A LOT OF INFORMATION AND ABOUT THE STRATEGIES ABOUT HOW DIGITAL MARKETING CAN BE DONE IN SUCH A WAY THROUGH WHICH WE CAN EARN A LOT OF MONEY

创建者 Olumide O O

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Jun 26, 2022

Cntent is way higher and better than so many paid versions out there online. Cousera and DMI have done gratly here I must confss

创建者 Shirin

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Aug 6, 2023

I definitely recommended this course to anyone who wants to be a specialist at Digital Marketing. Full of useful data.

创建者 Дубровна О

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Nov 18, 2024

Дякую за можливість почерпнути нові знання. На курсі все структуровано, таким чином інформація подається доступно

创建者 Neeraj K

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Aug 5, 2023

The course is designed very well and the instructor did good job in explaining the basics.

创建者 Sobia H

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Dec 27, 2022

Thanks coursera This is the best course for beginner in digital marketing, I learnt a lot

创建者 Sawaira

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Jun 20, 2024

This Course helped me to understand the basics. Kudos to Instructors

创建者 Yasir G

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Sep 3, 2024

Very interested course and exceed my expectation . great knowledge!

创建者 Talitha W

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Jul 12, 2023

This Social Media and Digital Marketing Fundamentals is very useful

创建者 SAJID W K

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May 5, 2024

The couch highly appreciates the best Platform to learn.

创建者 KUNAL G

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Jul 11, 2024

Everything is beyond we things thats a awesome course

创建者 Swati J

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Mar 19, 2023

good course to understand basics of content marketing

创建者 Robin B

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Mar 31, 2022

Very informative - practical guide - helpful tools

创建者 rizky k

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Feb 22, 2025

Very helpful and insightful, thank you DMI

创建者 RHUTVIK K

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Apr 14, 2023

Nice courser course is a academic good

创建者 Gagan g

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Oct 6, 2023

i learn many things from this course

创建者 Shakeel A

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Mar 6, 2023

it was a great learning experience

创建者 Anne O

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Mar 30, 2022

I AM LEARNING ALOT FROM THE COURSE

创建者 Andrew C

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Apr 30, 2022

Great conent teaching experirence

创建者 Giovanna C

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May 31, 2023

Complete, excellent, detailed.

创建者 Nataliia M

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Nov 8, 2024

Отличный подробный курс!

创建者 Ali K

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Sep 14, 2023

it was amazing journey

创建者 Graciana B

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Apr 12, 2023

Exceptional! Thank you.