In today’s digital world, every scroll, click, and share is an opportunity — and this Social Media Marketing Course shows you exactly how to turn those opportunities into business growth and personal success. Whether you dream of becoming a top digital strategist, scaling your brand, or mastering viral marketing, this course gives you the complete roadmap from beginner to expert.


您将学到什么
Build social media strategies for brand growth and engagement.
Create and schedule high-performing content for multiple platforms.
Analyze campaign performance using social analytics tools.
Develop paid and organic social strategies that deliver results.
您将获得的技能
要了解的详细信息

添加到您的领英档案
November 2025
54 项作业
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有4个模块
Learn the essentials of social media marketing, including what it is, why it’s important, and how to create a strong brand. Explore content marketing strategies, discover endless content ideas, and get familiar with Canva for easy design.
涵盖的内容
9个视频4个作业
Master the creation of compelling content such as graphics, GIFs, videos, and copywriting. Learn to define your customer profiles and use AI tools to create high-quality images and videos quickly.
涵盖的内容
12个视频4个作业
Understand how to set up and optimize social media accounts across Facebook, X, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. Learn to create effective paid ads and leverage AI tools like ChatGPT and Google Gemini for content creation and strategy.
涵盖的内容
67个视频24个作业
Explore advertising strategies for TikTok, X, and Pinterest. Learn to set up ads, target the right audience, and optimize campaigns to drive engagement and conversions on each platform.
涵盖的内容
61个视频22个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
提供方
从 Marketing 浏览更多内容
状态:免费试用SkillUp
状态:免费试用Simplilearn
状态:免费试用
状态:免费试用LearnKartS
人们为什么选择 Coursera 来帮助自己实现职业发展




常见问题
This social media advertising course is ideal for aspiring marketers, entrepreneurs, content creators, and business owners who want to grow their online presence.
No experience is needed. The course starts from fundamentals and advances to expert-level strategy building.
You’ll explore Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Pinterest, and emerging platforms for diverse campaign planning.
更多问题
提供助学金,





