This Strategies for Paid Campaigns program offers a comprehensive understanding of digital marketing, equipping you with essential skills to optimize campaigns and drive business growth. Learn the fundamentals of paid campaigns, high-converting landing pages, and persuasion principles to elevate your marketing impact.
Strategies for Paid Campaigns
Strategies for Paid Campaigns
包含在 
中
您将学到什么
Master paid campaigns and CRO to drive business growth and customer engagement
Optimize landing pages with Unbounce and persuasion principles for higher conversions
Leverage dynamic ads on Facebook and Instagram for maximum ROI
Implement advanced bidding strategies and track performance using Google Analytics
您将获得的技能
- Lead Generation
- Campaign Management
- Consumer Behaviour
- Marketing Strategies
- Marketing Analytics
- Google Ads
- Web Analytics
- Pay Per Click Advertising
- Google Analytics
- Online Advertising
- Driving engagement
- Bidding
- Paid media
- A/B Testing
- Digital Advertising
- Advertising Campaigns
- Marketing Budgets
- Budget Management
- Digital Marketing
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
10 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 ROI-Driven Digital Marketing Analytics 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
This comprehensive Strategies for Paid Campaigns program will equip you with the skills needed to excel in modern marketing. You'll learn to create, execute, and optimize campaigns that drive engagement, conversions, and business growth. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical digital marketing skills and gain a competitive edge.
涵盖的内容
109个视频8篇阅读材料8个作业
This comprehensive Strategies for Paid Campaigns program will equip you with the skills needed to excel in modern marketing. You'll learn to create, execute, and optimize campaigns that drive engagement, conversions, and business growth. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical digital marketing skills and gain a competitive edge.
涵盖的内容
1篇阅读材料2个作业
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常见问题
A paid marketing strategy involves using paid channels like search engines, social media platforms, or display networks to promote products or services. It focuses on driving targeted traffic to your site through ads, often with a pay-per-click (PPC) model, aiming to boost conversions and achieve specific business goals.
To create a paid ad strategy, start by defining your goals and target audience. Choose the right platforms, set a budget, and craft compelling ad creatives. Use keyword research and audience targeting to refine your approach, then launch your ads and continuously monitor performance to optimize results.
To optimize a paid media campaign, regularly analyze performance metrics like click-through rates (CTR) and conversion rates. Adjust targeting, bidding strategies, and ad creatives based on data insights. A/B testing and refining your approach based on results can significantly enhance campaign effectiveness.
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