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返回到 Survey analysis to Gain Marketing Insights

学生对 Emory University 提供的 Survey analysis to Gain Marketing Insights 的评价和反馈

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122 个评分

课程概述

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course. Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense....

热门审阅

EW

Dec 5, 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM

Dec 24, 2019

nice course to understand practical application of taking surveys and analyzing them

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1 - Survey analysis to Gain Marketing Insights 的 21 个评论（共 21 个）

创建者 Manikanta M

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Dec 25, 2019

nice course to understand practical application of taking surveys and analyzing them

创建者 Chase M

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Jul 23, 2017

Interesting concepts but would have enjoyed class more if it did not rely on a proprietary analytics tool

创建者 Elena W

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Dec 6, 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

创建者 Anup B

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Dec 28, 2019

Explained in very systematic manner. Thanks!

创建者 Sofia G

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Mar 23, 2020

As a marketer, this is what i needed!

创建者 Kevin C

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Jan 21, 2019

Amazing course!

创建者 Flt L G R

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Jun 16, 2020

THANKS...

创建者 Mayumi Y

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Oct 7, 2022

Since I have experienced conducting Factor Analsis, Cluster Analysis, I understood the course pretty fast. However, I wonder how much those who are not familiar with those advanced analaytics have learned of those. As I have never conducted an MDS I'm now very interested in learning more about it by myself. Secondy, I was not abl to to install a trial version of XLSTAT, I used my own SPSS.

创建者 Sonja G

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Aug 19, 2017

Well taught class

创建者 Simon J A H

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Nov 15, 2020

Recommended course! Information provided straight to the point.

创建者 Alvin B

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Dec 15, 2020

This course if very useful for Business and Entrepreneurs

创建者 Divya K

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Jul 17, 2021

awesome course, great instructor. very happy i took it.

创建者 Julia E N

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Dec 7, 2022

Excellent course! Great professor!

创建者 Khoder K T

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Jan 17, 2021

very useful

创建者 VAIBHAV

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Sep 26, 2023

excellent

创建者 HANISH B

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Oct 17, 2023

right

创建者 LOVISHA G

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Oct 29, 2023

ok!

创建者 Harshit K

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Oct 19, 2023

great explanation

创建者 Yuvraj S

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Sep 26, 2023

good

创建者 Riccardo G

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Jun 11, 2021

Insights are interesting but cannot be called a course: I finished it in 2/3 hours

创建者 Qasim A S

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Sep 18, 2023

very old content and concepts