Offered as the second course in the Transformative Leadership in the Circular Economy specialization, Sustainable Marketing and Consumer Trends examines how marketing serves as a critical driver of sustainable transformation. As circular business models and ESG expectations reshape competitive landscapes, marketing leaders must navigate new pressures to communicate responsibly, build trust, and align with shifting consumer values.
Sustainable Marketing and Consumer Trends
Sustainable Marketing and Consumer Trends
包含在 
中
您将学到什么
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
June 2025
作业
15 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Transformative Leadership in the Circular Economy 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Welcome to Sustainable Marketing and Consumer Trends! This first module introduces the principles of sustainable marketing and explores how businesses can respond to rising consumer expectations around sustainability, ethics, and transparency. You will learn how marketing strategies can support both environmental goals and business value through consumer engagement, circular business models, and value-driven messaging. Topics include sustainable consumer behavior, ethical consumption, greenwashing, and marketing’s role in promoting circular practices like reclaim, repair, and reuse. Through readings, interactive activities, and real-world case studies, you will evaluate brand strategies and create your own sustainable marketing ideas.
涵盖的内容
6个视频7篇阅读材料3个作业2个讨论话题
This module explores how businesses can understand and engage eco-conscious consumers through data-driven insights and ethical marketing practices. You will examine consumer behavior trends, segmentation strategies, and how sustainability can be authentically integrated into the marketing mix. The module also introduces best practices in digital marketing and social media engagement to build trust, avoid greenwashing, and promote long-term brand value.
涵盖的内容
5个视频4篇阅读材料4个作业3个讨论话题
This module explores how sustainability becomes not just a message - but a business driver. You will examine how companies define their sustainability identity through branding, how they design communication and engagement strategies to influence customer behavior, and how consumer expectations are shaping the future of corporate sustainability. Through real-world examples and interactive assignments, you will examine how values, messaging, and market pressure all work together to move sustainability from promise to practice.
涵盖的内容
6个视频4篇阅读材料4个作业1个讨论话题
This module explores how external forces like regulation, emerging technologies, and shifting market expectations are reshaping the way companies communicate their sustainability efforts. You will learn how policy creates both constraints and opportunities for marketers, and how data-baked tools like digital product passports are becoming essential for building trust and credibility. Through case-based learning, trend analysis, and real-world examples, you will practice turning complex sustainability requirements into clear, customer-facing messaging strategies.
涵盖的内容
5个视频8篇阅读材料4个作业3个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
攻读学位
课程 是 University of Colorado Boulder提供的以下学位课程的一部分。如果您被录取并注册，您已完成的课程可计入您的学位学习，您的学习进度也可随之转移。
位教师
从 Marketing 浏览更多内容
状态：免费试用Coursera Instructor Network
状态：免费试用University of Colorado Boulder
状态：免费试用University of Colorado Boulder
状态：免费试用University of Colorado Boulder
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，