中Discover how sports media evolved from gritty print journalism to the dazzling, interactive digital age. Trace the journey of live broadcasting as it transformed the fan experience, and explore how today’s platforms—powered by influencers and real-time engagement—have redefined how we consume and connect with sports.
The Evolution of Sports Media
您将学到什么
Understand the history and digital evolution of sports media
Identify key challenges facing modern media platforms
Analyze fan behavior and its impact on content creation
您将获得的技能
- Social Media
- Media Relations
- Media Production
- Content Creation
- Storytelling
- Revenue Management
- Advertising
- Intellectual Property
- Journalism
- Media Strategy
- Digital Marketing
- Media and Communications
- Brand Management
- Public Relations
- Video Production
- Social Media Marketing
- Communication Strategies
- Digital Media Strategy
- Crisis Management
- Social Media Campaigns
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
June 2025
作业
8 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Revolution in Sports Media: Innovative Strategies 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Trace the origins and development of sports reporting and broadcasting. This module explores how cultural perspectives shaped early sports media, the pivotal innovations that brought live sports to audiences, and key historical moments that set the stage for today’s global sports media landscape.
涵盖的内容
3个视频2篇阅读材料2个作业1个讨论话题
Examine how digital technologies have disrupted traditional broadcasting models and fragmented content delivery. This module dives into the challenges and solutions of content aggregation, the impact of streaming platforms, and the growing influence of fan-driven content and real-time interaction in the modern sports media ecosystem.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Analyze the current sports media environment, where traditional broadcasters adapt to digital trends and digital-first platforms rise to prominence. Explore the emergence of influencers and fan-driven content, new monetization strategies, and the evolving business models that support today’s sports media stakeholders.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Investigate the pressing issues facing sports media today, including piracy, legal and ethical dilemmas, and changing fan behaviors. This module provides practical insights into protecting intellectual property, adapting to a fragmented media landscape, and maintaining transparency, privacy, and reputational trust in a fast-changing industry.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
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