This Specialization offers a comprehensive overview of the current sports media ecosystem and its evolution in an increasingly digital and interactive environment. Over four courses, learners will explore the historical milestones of sports journalism and broadcasting, as well as the challenges and opportunities driven by new fan behaviors, social media, OTT platforms, and on-demand content models.

The program includes practical strategies to create emotional content, boost engagement, build digital communities, and develop brand partnerships and sponsorships. It also covers key trends transforming the industry, including personalization, immersive experiences, esports, and artificial intelligence.

With a strong focus on innovation and business sustainability, this Specialization prepares learners to understand the present and lead the future of sports media—combining creative insight with strategic and commercial vision.

应用的学习项目

During this specialization, students will be guided to deepen their learning through a series of practical assignments and interactive activities at the end of each module. These projects are designed to encourage reflection on course concepts, foster discussion with classmates, and apply new knowledge to real-life sports media scenarios. Through these engaging tasks, students will not only reinforce their understanding but also build valuable analytical and communication skills relevant to the evolving world of sports media.