中Explore the cutting edge of sports media as this course unpacks the trends and technologies redefining how fans consume and engage with content. From the explosive rise of streaming and OTT platforms to the pivot toward direct-to-consumer strategies, you’ll learn how personalized, on-demand media is becoming the new norm—and how to craft experiences that meet evolving expectations.
Trends and Innovations in Sports Media
您将学到什么
Understand the impact of OTT and on-demand media models in sports
Explore immersive media formats and behind-the-scenes experiences
Analyze how esports and new formats are reshaping fan consumption
您将获得的技能
- Augmented and Virtual Reality (AR/VR)
- Media Production
- Digital Media Strategy
- Web Content
- Driving engagement
- E-Commerce
- Media and Communications
- Media Strategy
- Innovation
- User Centered Design
- Social Media Strategy
- Community Organizing
- Data-Driven Decision-Making
- Content Creation
- Game Theory
- Revenue Management
- Brand Management
- Video Production
- Social Media
- AI Personalization
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
June 2025
作业
8 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Revolution in Sports Media: Innovative Strategies 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Explore the rapid rise of streaming and over-the-top (OTT) platforms in sports media. This module covers the evolution of digital platforms, the shift to direct-to-consumer models, and the technical and market challenges that come with distributing live sports to global audiences.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Discover how data-driven personalization and on-demand content are revolutionizing the way fans engage with sports. Learn about the strategies and technologies behind tailored highlights, always-on access, and creating unique fan experiences across digital platforms.
涵盖的内容
5个视频3篇阅读材料2个作业1个讨论话题
Dive into the world of augmented reality, virtual reality, and immersive content. This module examines how innovative experiences—from behind-the-scenes access to virtual stadiums—are captivating fans, connecting global audiences, and redefining what it means to follow sports.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Understand the rise of esports and the emergence of digital-only sports formats. You’ll explore how traditional sports are adapting, how new revenue and community models are developing, and what lessons can be learned from the fast-paced world of competitive gaming.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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