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返回到 Digital Product Management: Modern Fundamentals

学生对 University of Virginia 提供的 Digital Product Management: Modern Fundamentals 的评价和反馈

4.7
5,357 个评分

课程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

热门审阅

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

筛选依据:

326 - Digital Product Management: Modern Fundamentals 的 350 个评论(共 1,393 个)

创建者 Nikhil K

Mar 30, 2021

Alex has given some really practical examples in this course. What I really loved about this course was that it is highly practical and can be implemented immediately!

创建者 Budi S

Nov 7, 2021

Exceptional experiences! Anyone can follow this lecture without any obstacle and use them directly into a real practice. Thank you Coursera for the marvelous journey.

创建者 Nanvadee C

Oct 21, 2020

this course will help ma to creat a new development of my work and as a manament team. it's useful tools to adapt on collaboratin. Thank you , Professor Alex Cowan !!

创建者 Supriya G

Apr 14, 2020

One of the best Instructor driven course. Sir, your interview sessions with industry experts were really helpful. Thanks, for sharing your valuable knowledge with us.

创建者 Gresë B

Aug 13, 2017

A very good overview of product management fundamentals. Highly recommend it to everyone just starting in product management or wanting to know more about this field.

创建者 Jill H

Aug 25, 2023

This class clarified many misunderstandings I had about Product Management. The hypothesis and methodologies can be applied to marketing design as well. Great class!

创建者 Niklas M

Sep 30, 2022

As a junior product manager, I learned a lot that I can apply in my role as a PM. The whole course design could use a modern upgrade, but the teaching is universal.

创建者 Birjees P

Jul 27, 2020

Supremely enriching and great teaching. All the concepts are very neatly explained and gives a great deal of clarity as to how it would be implemented in real world.

创建者 Vishesh A

Jul 20, 2020

Amazing course. Worth the time and effort. Would recommend this to anyone looking for a full course on refreshing as well as getting started with Product Management.

创建者 Flt L G R

Jun 8, 2020

UNDERSTANDING THE QUESTION AND ANSWERING THEM...WOW...NICE ASSIGNMENT. qUESTIONS ARE GETTING CHANGED FOR THE NEXT ATTEMPTS...WONDERFUL EXPERIENCE IN LEARNING..THANKS

创建者 Ann M

Sep 5, 2019

I enjoyed taking this course. The videos were interesting and easy to follow and stay engaged. I enjoyed the mix of lecturer, guest speakers, quizzes and diagrams.

创建者 Guillaume L

Mar 22, 2022

Really formative specially at my level where my impact can be uge. Having those tools and methods and thinking will definitly help me to be better as a Product lead

创建者 Alexander S

Sep 17, 2020

Very helpful and thorough course! The professor is very knowledgeable and I liked the guest speakers. I thought they brought a lot of value to the course as well.

创建者 Md. M I

Sep 3, 2020

That was really great course. I really enjoyed this all the course time. And I've gained some new knowledge about product management truly. This is really helpful.

创建者 Nithin R

Aug 8, 2020

the course was not exhaustive but not too basic but good enough for someone who is interested in going into product management careers and will be a good head start

创建者 Daniel F

Mar 14, 2019

This course gave me a lot. Especially some tools I am using in my job and they are very effective.

MVP - Test - Experience - Add something new - Test - experience...

创建者 Nida V

Aug 19, 2018

Great course! So much learnt and so much to continue learning and improving. This really helped me to understand the fundamentals of PM role and impact to business.

创建者 Ariel W

Jan 29, 2019

Solid course, it is impressive to see how refined the lean startup approach has become. I have already begun to use some of these lessons in my professional role.

创建者 Hu W

Nov 22, 2018

This is very good course that provide a overall introduction to people who are beginner in the PM roles and also good PM or Higher Management for self examination.

创建者 Thomas K

Apr 9, 2021

This is my first time diving into the Product Manager role, although I have been working on a similar scope, and I found this course very helpful and accessible.

创建者 Leandro d l S

Jul 29, 2019

Excellent course. Level of detail is enough to understand and the additional resources have what you need to keep learning and applying your lesson to real work!

创建者 Isichei A

Jul 7, 2019

Awesome delivery with clear examples you can relate to your everyday job. I'll recommend this course to anyone thinking of getting started in product management.

创建者 GAURAV S

Sep 28, 2020

Great Start to learning the general tools and ways around Product Management. Now i have clarity around methods which i would want to refer to while in the job.

创建者 Daniel R C

Aug 9, 2020

This course provided me much valuable information to my role as PM and help me to force some subjects that I already studied in others courses. 100% recommended