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返回到 Digital Product Management: Modern Fundamentals

学生对 University of Virginia 提供的 Digital Product Management: Modern Fundamentals 的评价和反馈

4.7
5,365 个评分

课程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

热门审阅

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

筛选依据:

676 - Digital Product Management: Modern Fundamentals 的 700 个评论(共 1,404 个)

创建者 Abhishek J

Jul 18, 2020

Wonderful course to take the steps into the world of product management.

创建者 D G

Dec 8, 2019

Great insight! Experiences shared by industry persons added more value.

创建者 Ika N B

May 30, 2023

Give me strong fundamentals to improve my skills in Product Management.

创建者 Maja N

Nov 30, 2022

Intensive but excellent course with lots of examples and tools sharing.

创建者 Гарагуль К В

Aug 9, 2020

A very informative and structured course for the basic principles of PM

创建者 Kazi M H

Jul 25, 2020

This is really an important for those who wants to be a Product Manager

创建者 Gökçe K

Jun 25, 2020

Very clear and detailed course with fun content about being a good PM !

创建者 Sneha B

May 30, 2020

Thank you, to Coursera course because lean by various online course...!

创建者 Ismayil M

Dec 3, 2019

It was really nice experience with you, Mr. Cowan. Thank you very much!

创建者 Vladimir N

Jan 26, 2021

In 4 weeks I received a lot of useful information about pm, thank you!

创建者 Zeynep C

Nov 29, 2020

The information in the course took me one step further. I am grateful.

创建者 Guillermo P

Sep 28, 2020

I enjoyed the course. However the most dificult part for me was wek 3.

创建者 BACHTIAR D

Aug 25, 2020

The course is good, completed with real-world situation/implementation

创建者 Fahmid w

Jul 20, 2020

The teacher is awesome. Loved his every suggestions. Helped in my job.

创建者 Abdulrahman A A A

Jul 16, 2023

Digital Product Management: Modern Fundamentals

University of Virginia

创建者 Lance L

Aug 25, 2021

A great course to recap what I've learnt before and what I missed out

创建者 Sandy C

Sep 4, 2020

Great instructor! the tools learned are easy to understand and apply.

创建者 Raghuvir K N

Jun 6, 2020

Thanks Alex for creating this course. Just the perfect way to learn !

创建者 Luca C R

Dec 23, 2018

Great material, delivered in an easy to follow, easy to digest format

创建者 Adolfo A

Dec 28, 2017

Great Course! I highly recommended to new or current product manager

创建者 Jules M

Jan 26, 2023

I really enjoyed taking this course and Alex is such a nice teacher!

创建者 ALAN C D Q

Feb 6, 2021

Muito bom curso! Me deu uma boa noção e como lidar com as situações!

创建者 Gaurav J

Oct 6, 2020

Very well structured and great professor explaining things in detail