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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,438 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

SG

Apr 24, 2020

This is a great and engaging course to learn about brand equity, brand architecture, CLV, marketing experiments and regression analysis. However, not a complete guide for marketing analytics.

筛选依据：

1676 - Marketing Analytics 的 1700 个评论（共 1,836 个）

创建者 Syed M M G

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Jan 22, 2016

Material could be more detailed.

创建者 Dr. G G

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Jul 19, 2020

Good and Interesting Course....

创建者 Prachi B

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Jun 25, 2020

good explanation in the videos.

创建者 Jayshree R

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May 29, 2020

A really very intuitive course.

创建者 Anubhav T

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Jul 6, 2020

surprise

good

great

superb

Awesome

创建者 Adib A A

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Jul 1, 2020

Very informative, very useful.

创建者 rajat b

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Apr 29, 2020

Amazing Course for a Beginner.

创建者 bavneet k

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Apr 26, 2021

Amazing course, quite helpful

创建者 Lanie T

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Jun 27, 2020

very helpful I learned a lot.

创建者 Aparna K

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Feb 4, 2016

A perfect practical package!

创建者 NIRAV V

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May 14, 2020

nice details & good content

创建者 Md. A R N

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Aug 22, 2020

Very well designed course.

创建者 R M k

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Jun 23, 2020

good course,Learned a lot

创建者 Adarsh V

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Jun 1, 2020

thank you for this course

创建者 Paramveer S B

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Jun 30, 2020

thanks for your support.

创建者 Abhiman S

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May 29, 2020

Tedious but interesting.

创建者 Santosh B

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May 15, 2020

thnks for ur support sir

创建者 S A

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May 31, 2020

G

Good intersting course

创建者 Devkant K

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May 9, 2020

Very Interesting Course

创建者 jayesh b

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Apr 19, 2020

Where is my certificate

创建者 DEVYANI R

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May 12, 2020

GOOD & NICE EXPERIENCE

创建者 Amirhosein R S

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Apr 12, 2021

It is a useful course

创建者 Anku P

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May 5, 2020

Great starter course!

创建者 Ayushman s

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Dec 14, 2021

accent was not clear

创建者 Sagar H V

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Jan 9, 2019

Enjoyed the course.