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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据:

576 - Customer Analytics 的 600 个评论(共 2,553 个)

创建者 Mohamed A

May 24, 2017

I liked how the course is arranged, the information concentration, vivid examples and real life examples. Well done.

创建者 Parikshit S

Feb 23, 2017

Excellent course for giving an idea how customer analytics is being used. Some hands on practice would have helped.

创建者 Anish G

Jan 20, 2017

It's an awesome learning experience. I got to know about a lot of thing about application of analytics in marketing.

创建者 Miteshkumar P

Sep 18, 2016

Great course and perspective to utilize analytics for customers.

Some more models and example would have have helped.

创建者 akkash k

Mar 4, 2016

I got to know the customer level analysis. And how organization starting to predict customer level from store level.

创建者 Funmi A

Apr 30, 2020

Interesting insights for every business owner or marketing executive. Use the data you have to optimize your sales!

创建者 Rubina G

Jan 4, 2018

Everyone in any business needs to do this course. It shines a light on how deeply data can affect business success.

创建者 Zi Y

Oct 16, 2015

Learned a lot. Great fundamental course for students who wanna know marketing and customer analytics or strategies.

创建者 Sam N D

Aug 28, 2021

It is such a amazing course that i've join. The information is really detailed and clear to understand. I love it!

创建者 Amit K D

Dec 19, 2019

It's too much important of management student as well as business men.This very important course and very helpful.

创建者 Deepak D

May 10, 2018

Thank you Coursera and Wharton Online for provide such amazing Course and Content for learning Business Analytics.

创建者 Rajkumar K

Oct 24, 2016

Excellent faculty and lectures and very lucidly explained concepts with notes and further reading on the subject.

创建者 Onkabetse N

Mar 18, 2022

The course is inspirational and insightful. I recommend it to anyone who wants to learn about customer analytics.

创建者 Miki M

Jan 16, 2020

Great course to a beginner-level learner who is interested in marketing, customer analysis, and basic statistics.

创建者 Vivek Y

Jul 11, 2019

Extremely in-depth analysis of topics - helps in better understanding of hidden concepts behind customer behavior

创建者 Nelson G

Apr 24, 2019

Amazing! One of the best courses in Coursera. Indeed, analytics is the future of Business specifically Marketing!

创建者 Akanksha M

Mar 22, 2019

Very practical and good way of teaching terms and analytical references. I was intrigued right from the starting.

创建者 Nguyen N T

Feb 15, 2019

Highly recommended to those are busy and want to learn new great thing on Business Analytics, Customer Analytics!

创建者 michael m

Sep 20, 2024

I am highly impressed with the rich knowledge and experience of the resource persons,I gained alot of knowledge.

创建者 Ankur M

Aug 19, 2021

Course content, quality of videos, instructors and practice quizzes were all beyond excellence. Loved the course

创建者 Chow C

Mar 23, 2021

Best choice without voices to added up to other places to tries it betterly than anyone elses by other ones now.

创建者 Sumit S

Jul 7, 2020

Thank You Coursera for giving me the opportunity to learn on this amazing course. Looking forward to learn more.

创建者 Avinash T

Apr 25, 2020

I love this course I learned a lot of new things in this course and I am surely going to use them in the future.

创建者 Sandhya P V

Nov 14, 2016

The course helped me learn the intensive dynamics of customer analysis based marketing in the field of business.

创建者 Prithvi R

May 31, 2020

Very good Insight on how data should be utilized and how broad the right type of data can expand your business.