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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,382 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据：

1276 - Introduction to Marketing 的 1300 个评论（共 2,547 个）

创建者 Joycelyn L

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Jun 6, 2017

informative and very easy to understand the concepts

创建者 Oscar M

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Mar 26, 2017

Perfect course, I like the examples of the teachers.

创建者 Alan J

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Oct 29, 2024

The teaching is clear, applicable, and interesting.

创建者 Mercedes P

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Feb 24, 2022

need more intercative lessons and speaker in Week 3

创建者 lorenzo n

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Jan 23, 2022

Exceptionally great, weird distribution of material

创建者 danielle n

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Apr 6, 2021

loved the course and the professors were lovely too

创建者 Huynh D H T

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Oct 20, 2020

I learned a lot from this course. Thank you so much

创建者 Kevan H

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May 14, 2020

Was a great overview and introduction to marketing.

创建者 Benita T

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May 5, 2020

Very insightful and easy to understand for beginner

创建者 JENNIFER P

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Mar 31, 2020

very clear content, accessible format -- thank you!

创建者 Thabo B

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Feb 19, 2020

I enjoyed the course, it is fun and i learnt a lot.

创建者 Abhishek S

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Feb 16, 2020

very good knowledge provided related to the market.

创建者 Mark S

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Apr 2, 2019

Very interesting marketing concepts and strategies.

创建者 Yasser a

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Nov 30, 2018

learned a lot in this couse , i highly recommend it

创建者 B K

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Nov 30, 2018

A VERY USEFUL , I LEARNED LOT ABOUT PRODUTS, SALES

创建者 cheikh m j n

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Nov 10, 2018

very very interesting professors are good and clear

创建者 Yingchi C

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Nov 8, 2018

This course is easy to understand and quite useful!

创建者 Dexter T C

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Jun 18, 2018

Nice combination of theory and real world examples.

创建者 Jeffrey G

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May 19, 2017

Insightful. I like the way the course is presented.

创建者 Rachel B

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Apr 22, 2017

interesting and varied views - enjoyed the examples

创建者 Mike T

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Apr 5, 2016

Great course to learning a base level in marketing!

创建者 Ganesh P

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Feb 20, 2016

Thank you very much for a nice Introduction Course!

创建者 Tuyetanh V

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Nov 8, 2024

This course helps me to understand basis marketing

创建者 Divesh D

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May 19, 2020

A must learn for every marketing person out there!

创建者 Maria J R d S

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Aug 12, 2019

Very well organized, interesting and optimal pace.