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学生对 University of Pennsylvania 提供的 Retail Marketing Strategy 的评价和反馈

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282 个评分

课程概述

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

热门审阅

MC

Jul 29, 2021

I​ took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

MS

Sep 28, 2023

Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.

筛选依据：

26 - Retail Marketing Strategy 的 50 个评论（共 75 个）

创建者 Sherry T

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Sep 16, 2024

Very relevant for retail enthusiasts who want to learn about global retail sucsess matrix

创建者 Ishtiaq K

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Nov 8, 2021

Barbara Kahn very experienced .explain very well. i would recommend to everyone.

创建者 Susheel E

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Mar 20, 2023

It is great course and the Teacher Mrs Barbara Kahn is a great teacher.

创建者 Ericka U B

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Feb 13, 2022

Excelente curso y muy facil de implementar en la práctica profesional.

创建者 Erica L

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Jul 22, 2024

Professor was great. Course provided just the amount detail needed.

创建者 Chencheng L

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Apr 3, 2023

Prof. Khan's Retail Success Strategy Matrix is extremely helpful.

创建者 Amit S

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Jul 23, 2022

Vefy informative and very strategical approach to new retailing

创建者 L A

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May 26, 2023

Good up-to-date summary fo retail market post COVID-19.

创建者 Chong Y T

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Jul 13, 2025

There's always something new to learn from Prof. Kahn.

创建者 BOONYING K

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Sep 26, 2021

Love this course! Very up-to-date info and strategies.

创建者 Jacqueline B

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Jan 25, 2023

1) We SHOULD spend a bit of time evaluating failures.

创建者 Mehedee H

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Oct 29, 2021

Very helpful in contest of knowledge and experience.

创建者 Manuela D

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Oct 22, 2022

really interesting. Great aoeajer. Would recommend

创建者 MELANIE C C S

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Sep 30, 2024

Muy bueno pero no me dan mi certificado :(

创建者 Eunike I

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Sep 20, 2024

Interesting, not boring and adds insight

创建者 Maggie M Y

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May 30, 2024

Very Pleasant Professor to learn from

创建者 Nguyen H P

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Feb 12, 2023

This course is the best for marketers

创建者 MALATHI. A

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Apr 15, 2022

more informative and useful course

创建者 Aravind B

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Jul 31, 2021

Amazing instructor and material!

创建者 Adnan A K N

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Oct 21, 2024

Extra-Ordinary Course Content!

创建者 Cristian G

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Sep 29, 2022

Very interesting information!

创建者 Gokul P

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Oct 6, 2021

Really a brilliant course

创建者 Fiaz A

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Dec 22, 2022

A great learning course.

创建者 Nishant T

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Oct 29, 2022

best course to step up

创建者 Seohee P

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Jul 26, 2022

Thank you so much!!