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学生对 Northwestern University 提供的 What is Social? 的评价和反馈

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4,214 个评分

课程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

热门审阅

NG

Nov 29, 2015

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

DM

Mar 19, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

筛选依据：

351 - What is Social? 的 375 个评论（共 1,092 个）

创建者 Osama A H

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Apr 12, 2017

Vision now updated with magnificent science which i hope to be useful for my society.

创建者 Guillermo D

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Sep 19, 2016

excelente profesional y muy biene structurado te abre el panorama y es realmente util

创建者 Jostein D G

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Dec 10, 2015

Excellent course - one of the best on Coursera so far. To the point and stimulating!

创建者 Jessica A

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Nov 1, 2017

This course taught me a great deal about the basics on social media, even as a low l

创建者 CJ O

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Apr 11, 2017

This was my first Coursera course and I liked it so much I enrolled in the next one.

创建者 Yasmina m

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Feb 9, 2021

very beneficial for someone who hasnt any idea about marketing or digital marketing

创建者 Stephen M F

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Jun 21, 2020

Enjoying it so far this is my first online course and I'm loving the format so far!

创建者 Kailey D L

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Sep 23, 2017

Great course very informative, Im looking forward to watching my Klout score go up!

创建者 Swati J

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Oct 25, 2015

Very insightful starting point to Social Media Marketing. Looking forward to MOOC 2

创建者 Yue D

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Dec 15, 2019

Very helpful indeed! Really help to bring my career further as a digital marketer.

创建者 Tracey P M

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Jan 25, 2017

Great first experience for someone wanting to begin the study of social marketing.

创建者 Sabrina R

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Apr 19, 2020

Exciting, approachable, effective. Thank you. I will continue with the next MOOC.

创建者 Kristine J M

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Apr 9, 2020

This is very helpful. I hope that you’ll keep education accessible to the public.

创建者 Nathália B

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Mar 25, 2019

Very useful for everyone who wants to develop their social media or work with it.

创建者 Ksenia L

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May 13, 2020

It was a wonderful inspiring experience! Thanks to teachers and fellow students!

创建者 Zeeshan A J

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Nov 24, 2016

Excellent course, gave important insights into the Social Media Marketing field.

创建者 richard g w

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May 6, 2016

Great overview that prepares you for the upcoming courses in the Specialization.

创建者 afam u

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Mar 12, 2016

Insightful!!! Made me realised there's more on the social sphere than i thought.

创建者 Heather S

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Mar 11, 2016

Very informative. Delivered its promise to introduce you to Social Media as well

创建者 Pooja P

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Dec 18, 2022

i really enjoyed the whole material and videos provided here. very informative.

创建者 Mostafa M M Z

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Dec 26, 2021

This course is great and i believe it's a huge step for me to build my carrier.

创建者 Gauravi g

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Feb 29, 2020

This course was really helpful and has helped me add up one more skill in my cv

创建者 Oriana V R R

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Aug 6, 2019

Very helpful and didactic. Made me see things very differently about marketing.

创建者 Kimberly R

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Dec 11, 2016

Very insightful and informative. I look forward to advancing with every course!

创建者 Amy R

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Oct 10, 2021

Extremely informative for an introductory course! Looking forward to the rest.