Advance Your Social Media Marketer Career

Your earning potential in social media marketing may depend on factors such as your skills and experience, the company you work for, and the industry you work in. Researching current salary averages is a good way to get an idea of what you can expect to earn. Here is the average total US pay for different roles, including base salary and additional compensation such as commission and bonuses, according to Glassdoor as of October 2023:

• Social media marketer: $55,273
• Social media coordinator: $51,401
• Social media analyst: $59,790
• Social media manager: $67,104‎

Social media managers are ordinarily responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company. As a social media manager, your tasks may include:

• Strategizing content and campaigns
• Increasing followers and driving engagement
• Analyzing data
• Reporting metrics to key stakeholders
• Posting and monitoring social media platforms‎

It may be worth considering a degree if your goal is to advance your career in social media marketing or marketing in general. Becoming a social media manager often requires a combination of education and experience, though the specifics can differ by company. Social media managers typically hold a bachelor’s degree, according to the US Bureau of Labor Statistics*. Majoring in a field that will build your communication or business skills, such as marketing, journalism, or communications, can help prepare you for the role.

Going to college can also expose you to various opportunities where you may be able to gain specific experience in a professional setting. That said, there's more than one path toward a career in social media management, including certificates, certifications, internships, and volunteer work.‎