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[Featured Image] A smiling group of friends have a lively conversation about the benefits of social proof in their personal and professional lives.

What Is Social Proof and How to Use It?

Discover a common psychological phenomenon that guides our actions and decisions called social proof. Learn more about social proof, its uses in marketing, and how to integrate it into your marketing strategies.

October 21, 2024

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[Featured Image] In an office setting, a person wearing a black and white dress stands at the end of a table and speaks to their marketing team of four other people about outbound marketing.

What is Outbound Marketing?

Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail. Learn how it differs from inbound strategies and how to use it to increase engagement and generate interest in your products or services.

October 21, 2024

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[Featured Image] A happy growth marketer and her team discuss their growth marketing strategy as they look over data on paper and a computer screen.

What Is Growth Marketing?

Discover how to tap into the potential of growth marketing and go beyond traditional campaigns to analyze customer data at every stage of the sales funnel. Plus, learn about how to pursue a career as a growth marketing manager.

October 17, 2024

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[Featured Image] A smiling group of friends have a lively conversation about the benefits of social proof in their personal and professional lives.

What Is Social Proof and How to Use It?

Discover a common psychological phenomenon that guides our actions and decisions called social proof. Learn more about social proof, its uses in marketing, and how to integrate it into your marketing strategies.

October 21, 2024

文章

[Featured Image] In an office setting, a person wearing a black and white dress stands at the end of a table and speaks to their marketing team of four other people about outbound marketing.

What is Outbound Marketing?

Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail. Learn how it differs from inbound strategies and how to use it to increase engagement and generate interest in your products or services.

October 21, 2024

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Learn more about marketing

状态：免费试用

University of Pennsylvania

您将获得的技能: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

4.8
评分, 4.8 星，最高 5 星
1.3万 条评论

混合 · 课程 · 1-3 个月

状态：免费试用

University of London

您将获得的技能: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, International Finance, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business, Sustainable Business

4.6
评分, 4.6 星，最高 5 星
534 条评论

初级 · 专项课程 · 3-6 个月

状态：免费试用

Meta

您将获得的技能: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Online Advertising, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Advertising

4.8
评分, 4.8 星，最高 5 星
2342 条评论

初级 · 课程 · 1-4 周

[Featured Image] A marketer stands in front of a white board demonstrating the differences between marketing and advertising plans for a product launch.

Marketing vs. Advertising: Job Roles, Differences, and Salaries

Marketing and advertising have similar promotional goals, but you execute them in different ways. Take a closer look at the difference between the two topics and their careers.

October 17, 2024

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[Featured Image] An SaaS marketing saleswoman demonstrates an SaaS program to a medical professional on a laptop in a hospital setting.

What Is SaaS Marketing?

SaaS marketing focuses on promoting software as a service (SaaS). Read on to learn more about this niche marketing field.

October 8, 2024

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[Featured Image] A person looks at their phone and smiles as they assess the effectiveness of their Facebook advertising campaign.

What Is Facebook Advertising? Overview and Benefits

Discover what Facebook advertising is, how it works, and how to use it for your business.

October 7, 2024

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[Featured Image] A digital marketing specialist wearing a white blouse sits at her laptop in a modern office setting.

What Is a Digital Marketing Specialist? Tasks, Skills, and How to Become One

If you enjoy being strategic and creative, then you may enjoy a career in digital marketing. Learn what a digital marketing specialist does, the skills you'll need to succeed, and how to become one.

October 4, 2024

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[Featured Image] Two professionals exchange contact information after meeting at a networking event designed to help everyone increase their social capital.

What Is Social Capital?

Learn what social capital is and why it matters. Explore the advantages and disadvantages of social capital, its different types, and several tips for developing it.

October 4, 2024

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[Featured Image] A young marketing professional studies for their Google Ads certification on a tablet.

Gaining a Google Ads Certification: A Step-By-Step Guide

Sharpen your skill set with a Google Ads certification. Explore the benefits of this marketing certification, different types of Google Ads certifications, and how to start earning yours.

October 4, 2024

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[Featured Image] An email marketing specialist sits at their desk in her office, looking at their laptop to participate in a video meeting with colleagues.

What Is an Email Marketing Specialist? 2026 Career Guide

Email marketing specialists are essential members of a digital marketing team, helping businesses reach an intended audience through email campaigns. Explore this role and how to start your career.

October 2, 2024

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[Featured Image] A person is reading the label of a fire extinguisher, which is considered an unsought product.

How to Market and Sell Unsought Products

In terms of marketing, not all products are created equal. Unsought products, in particular, require a unique approach. Explore the world of unsought products and learn effective marketing strategies to help you reach your target audience.

October 1, 2024

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[Featured Image] A laughing marketing specialist presents to other businesspeople in a conference room, using a large flip pad on an easel.

How to Become a Marketing Specialist

Learn how you can become a marketing specialist, including education, experience, and marketing specialist skill requirements, in addition to the income potential of this role.

September 30, 2024

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[Featured Image] A happy growth marketer and her team discuss their growth marketing strategy as they look over data on paper and a computer screen.

What Is Growth Marketing?

Discover how to tap into the potential of growth marketing and go beyond traditional campaigns to analyze customer data at every stage of the sales funnel. Plus, learn about how to pursue a career as a growth marketing manager.

October 17, 2024

文章

[Featured Image] A marketer stands in front of a white board demonstrating the differences between marketing and advertising plans for a product launch.

Marketing vs. Advertising: Job Roles, Differences, and Salaries

Marketing and advertising have similar promotional goals, but you execute them in different ways. Take a closer look at the difference between the two topics and their careers.

October 17, 2024

文章

[Featured Image] An SaaS marketing saleswoman demonstrates an SaaS program to a medical professional on a laptop in a hospital setting.

What Is SaaS Marketing?

SaaS marketing focuses on promoting software as a service (SaaS). Read on to learn more about this niche marketing field.

October 8, 2024

文章

[Featured Image] A person looks at their phone and smiles as they assess the effectiveness of their Facebook advertising campaign.

What Is Facebook Advertising? Overview and Benefits

Discover what Facebook advertising is, how it works, and how to use it for your business.

October 7, 2024

文章

[Featured Image] A digital marketing specialist wearing a white blouse sits at her laptop in a modern office setting.

What Is a Digital Marketing Specialist? Tasks, Skills, and How to Become One

If you enjoy being strategic and creative, then you may enjoy a career in digital marketing. Learn what a digital marketing specialist does, the skills you'll need to succeed, and how to become one.

October 4, 2024

文章

[Featured Image] Two professionals exchange contact information after meeting at a networking event designed to help everyone increase their social capital.

What Is Social Capital?

Learn what social capital is and why it matters. Explore the advantages and disadvantages of social capital, its different types, and several tips for developing it.

October 4, 2024

文章

[Featured Image] A young marketing professional studies for their Google Ads certification on a tablet.

Gaining a Google Ads Certification: A Step-By-Step Guide

Sharpen your skill set with a Google Ads certification. Explore the benefits of this marketing certification, different types of Google Ads certifications, and how to start earning yours.

October 4, 2024

文章

[Featured Image] An email marketing specialist sits at their desk in her office, looking at their laptop to participate in a video meeting with colleagues.

What Is an Email Marketing Specialist? 2026 Career Guide

Email marketing specialists are essential members of a digital marketing team, helping businesses reach an intended audience through email campaigns. Explore this role and how to start your career.

October 2, 2024

文章

[Featured Image] A person is reading the label of a fire extinguisher, which is considered an unsought product.

How to Market and Sell Unsought Products

In terms of marketing, not all products are created equal. Unsought products, in particular, require a unique approach. Explore the world of unsought products and learn effective marketing strategies to help you reach your target audience.

October 1, 2024

文章

[Featured Image] A laughing marketing specialist presents to other businesspeople in a conference room, using a large flip pad on an easel.

How to Become a Marketing Specialist

Learn how you can become a marketing specialist, including education, experience, and marketing specialist skill requirements, in addition to the income potential of this role.

September 30, 2024

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In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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