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[Video thumbnail] Career Spotlight Digital Marketer

Career Spotlight: Digital Marketer [VIDEO]

Ever wonder how brands seem to capture your attention online? Meet the digital marketers, the strategists crafting those compelling campaigns that capture your attention!

April 17, 2025

文章

[Featured Image] An eco-friendly coffee shop owner sets up a Google search campaign on their laptop as they stand at the counter in their shop.

How to Run a Google Search Campaign

Learn how to set up and run a Google search campaign on Google Ads.

April 10, 2025

文章

[Featured Image] A small business owner sits in their shop and sets up a display campaign in Google Ads with their laptop.

How to Set Up a Display Campaign in Google Ads

Learn how to set up a display campaign in Google Ads to feature your products and services to potential customers browsing the web about topics related to your company.

April 10, 2025

文章

[Video thumbnail] Career Spotlight Digital Marketer

Career Spotlight: Digital Marketer [VIDEO]

Ever wonder how brands seem to capture your attention online? Meet the digital marketers, the strategists crafting those compelling campaigns that capture your attention!

April 17, 2025

文章

[Featured Image] An eco-friendly coffee shop owner sets up a Google search campaign on their laptop as they stand at the counter in their shop.

How to Run a Google Search Campaign

Learn how to set up and run a Google search campaign on Google Ads.

April 10, 2025

文章

Learn more about marketing

状态：免费试用

University of Pennsylvania

您将获得的技能: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

4.8
评分, 4.8 星，最高 5 星
1.3万 条评论

混合 · 课程 · 1-3 个月

状态：免费试用
状态：人工智能技能

Google

您将获得的技能: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

攻读学位

4.8
评分, 4.8 星，最高 5 星
4.4万 条评论

初级 · 专业证书 · 3-6 个月

状态：免费试用

University of London

您将获得的技能: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business

4.5
评分, 4.5 星，最高 5 星
439 条评论

初级 · 专项课程 · 3-6 个月

[Featured Image] A dress shop owner learns how to use GIFs in Google Display Ads as they sit a their laptop in their shop.

How to Use GIFs in Google Display Ads

Understand how to use GIFs in Google display ads, including how to input them and the best practices for creating an effective ad using a GIF.

April 10, 2025

文章

[Video thumbnail] How to Become a Social Media Manager

How to Become a Social Media Manager [VIDEO]

Today, we're exploring what it takes to become a social media manager. If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, this might be the perfect career for you.

April 9, 2025

文章

[Featured Image] A UGC creator reviews skincare products while recording themselves on a smartphone in a home setting to create digital content.

UGC Content Creator: Role, Skills, and How to Get Started

Discover the role of a UGC creator, including key responsibilities, essential skills, and tips for success. Learn how to start creating UGC content and explore resources to help build your storytelling, video editing, and social media expertise.

March 18, 2025

文章

[Featured Image] A marketer on their laptop in a cafe creates a new video action campaign for a client.

How to Create Video Action Campaigns in Google Ads

Learn how to create a video action campaign to drive customer actions with Google Ads optimization tools.

March 18, 2025

文章

[Featured Image] A professional reviews customer analysis graphs during a meeting in a professional workspace.

A Guide to Customer Analysis: Cracking the Code

Dive into what drives customers’ buying behavior, how you can create a great customer experience, and ways to reach your target customers by conducting a customer analysis.

March 18, 2025

文章

[Featured Image]: Two people sit facing each other at a round table. One person is holding a paper and asking email marketing interview questions to another person whose back is to the camera.

11 Email Marketing Interview Questions and How to Prepare

Going into a job interview prepared demonstrates your interest in the position. Discover common email marketing interview questions employers may ask and what they may be looking for in your answer to get ready for your job search.

March 18, 2025

文章

[Featured Image] A business professional is at a laptop teaching the role of email marketing to a new hire.

Email Marketing Job Description

Learn what email marketing is, how to use it to build a target audience, gain customer loyalty, and promote products and services and find out how to pursue a career path in this field and the opportunities it can lead to.

March 18, 2025

文章

[Featured Image] A person follows social media best practices as they record social media content for their brand.

Social Media Best Practices for Effective Engagement

Discover social media best practices to effectively engage your audience. Explore different social media platforms and determine which is the best for your social media marketing campaigns.

March 18, 2025

文章

[Featured image] A product manager in product warehouse, using smart bid to manage bidding processes.

How to Set Up Smart Bidding in Google Ads

Learn how to set up smart bid strategies for your Google Ad campaigns, whether adding to existing campaigns, creating a new one, or through the Bid strategies menu.

March 18, 2025

文章

[Featured Image] A small business owner sits in their shop and sets up a display campaign in Google Ads with their laptop.

How to Set Up a Display Campaign in Google Ads

Learn how to set up a display campaign in Google Ads to feature your products and services to potential customers browsing the web about topics related to your company.

April 10, 2025

文章

[Featured Image] A dress shop owner learns how to use GIFs in Google Display Ads as they sit a their laptop in their shop.

How to Use GIFs in Google Display Ads

Understand how to use GIFs in Google display ads, including how to input them and the best practices for creating an effective ad using a GIF.

April 10, 2025

文章

[Video thumbnail] How to Become a Social Media Manager

How to Become a Social Media Manager [VIDEO]

Today, we're exploring what it takes to become a social media manager. If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, this might be the perfect career for you.

April 9, 2025

文章

[Featured Image] A UGC creator reviews skincare products while recording themselves on a smartphone in a home setting to create digital content.

UGC Content Creator: Role, Skills, and How to Get Started

Discover the role of a UGC creator, including key responsibilities, essential skills, and tips for success. Learn how to start creating UGC content and explore resources to help build your storytelling, video editing, and social media expertise.

March 18, 2025

文章

[Featured Image] A marketer on their laptop in a cafe creates a new video action campaign for a client.

How to Create Video Action Campaigns in Google Ads

Learn how to create a video action campaign to drive customer actions with Google Ads optimization tools.

March 18, 2025

文章

[Featured Image] A professional reviews customer analysis graphs during a meeting in a professional workspace.

A Guide to Customer Analysis: Cracking the Code

Dive into what drives customers’ buying behavior, how you can create a great customer experience, and ways to reach your target customers by conducting a customer analysis.

March 18, 2025

文章

[Featured Image]: Two people sit facing each other at a round table. One person is holding a paper and asking email marketing interview questions to another person whose back is to the camera.

11 Email Marketing Interview Questions and How to Prepare

Going into a job interview prepared demonstrates your interest in the position. Discover common email marketing interview questions employers may ask and what they may be looking for in your answer to get ready for your job search.

March 18, 2025

文章

[Featured Image] A business professional is at a laptop teaching the role of email marketing to a new hire.

Email Marketing Job Description

Learn what email marketing is, how to use it to build a target audience, gain customer loyalty, and promote products and services and find out how to pursue a career path in this field and the opportunities it can lead to.

March 18, 2025

文章

[Featured Image] A person follows social media best practices as they record social media content for their brand.

Social Media Best Practices for Effective Engagement

Discover social media best practices to effectively engage your audience. Explore different social media platforms and determine which is the best for your social media marketing campaigns.

March 18, 2025

文章

[Featured image] A product manager in product warehouse, using smart bid to manage bidding processes.

How to Set Up Smart Bidding in Google Ads

Learn how to set up smart bid strategies for your Google Ad campaigns, whether adding to existing campaigns, creating a new one, or through the Bid strategies menu.

March 18, 2025

文章

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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